1. LOGO Practical Writing 英语应用文写作 付检新 应用外语系旅游英语教研室

2. Company Logo Unit 1 Formats of letters and envelopes  Teaching Objectives: By the end of the unit, Students will be able to ： Write letters and envelopes conforming to the standard.  Focus on & Difficulties: Formats of letters and envelopes

3. Company Logo Contents  Step 1 An introduction to practical writing  Step 2 The structure of an English letter  Step 3 The style of an English Letter  Step 4 The Envelope of an English Letter  Step 5 The principles of English letter writing  Step 6 Expressions for letters

4. Company Logo An introduction to practical writing  What is practical writing  Classification of Practical writing  Characteristics of Practical writing Practicality Reality Certainty Formality Conciseness

5. Company Logo The structure of an English letter  Heading 信头  Date 日期  The Inside Address 信内地址  Salutation 称呼  The Body of the Letter 正文  The Complimentary Close 结束敬语  The Signature 签名  Enclosure 附件  Postscript 附言

6. Company Logo The style of an English Letter  Full Block Style 齐头式 / 平头式 Every part of the letter begins at the left margin  Indented Style 缩行式  The first line of each paragraph is indented 3-8 spaces  The heading and inside address should be indented 2-3 spaces  The date is on the right-hand side  Modified Block Style 修正齐头式  Semi-block Style 半齐头式

7. Company Logo The Envelope of an English Letter Sample Envelop Li Ming International Business School Hunan University 410082 Changsha, Hunan, P.R. China Prof. John Wise London Economics School 56 Wood Street London, E.C. 4, England

8. Company Logo The principles of English letter writing  Consideration  Conciseness  Clarity  Courtesy  Correctness

9. Company Logo  Expressions for letters ( p75 )  Write a letter in block style with the information given at p79 Homework