1. ADVERTISING ANALYSIS Student Name

2. Introduction Is our current advertsing plan working? Is our current advertsing plan working? Discuss and analyze each medium Discuss and analyze each medium

3. Topics of Discussion Quality Quality Frequency Frequency Effectiveness Effectiveness

4. Newspaper Ads Dynamic, timely, good placement Dynamic, timely, good placement Ad appears every Wednesday in Food section Ad appears every Wednesday in Food section Delivers 28% of customers Delivers 28% of customers

5. Radio Ads Upbeat and humorus Upbeat and humorus Spots run daily during morning drive time Spots run daily during morning drive time Delivers 10% of customers Delivers 10% of customers

6. Mailers Colorful and appealing postcards and coupons Colorful and appealing postcards and coupons Mailer sent six times a year Mailer sent six times a year Delivers 12% of customers Delivers 12% of customers

7. Yellow Pages Ads Attractive display, prominent placement Attractive display, prominent placement Ad appears in all metro editions Ad appears in all metro editions Delivers 6% of customers Delivers 6% of customers

8. What This Means Add a strong statement that summarizes how you feel or think about this topic Add a strong statement that summarizes how you feel or think about this topic Summarize key points you want your audience to remember Summarize key points you want your audience to remember

9. Next Steps Analyze effectiveness vs. cost Analyze effectiveness vs. cost Make recommendations Make recommendations