1. ADVERTISING ANALYSIS Student Name, # Good 4 U

2. Introduction  Is our current advertsing plan working?  Discuss and analyze each medium

3. Topics of Discussion  Quality  Frequency  Effectiveness

4. Newspaper Ads  Dynamic, timely, good placement  Ad appears every Wednesday in Food section  Delivers 28% of customers

5. Radio Ads  Upbeat and humorus  Spots run daily during morning drive time  Delivers 10% of customers

6. Mailers  Colorful and appealing postcards and coupons  Mailer sent six times a year  Delivers 12% of customers

7. Yellow Pages Ads  Attractive display, prominent placement  Ad appears in all metro editions  Delivers 6% of customers

8. What This Means  Add a strong statement that summarizes how you feel or think about this topic  Summarize key points you want your audience to remember

9. Next Steps  Analyze effectiveness vs. cost  Make recommendations