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Published byBennett James Modified over 8 years ago
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Whispering Pines Country Club By: Garrett Streich & Kyle Haberkorn
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Whispering Pines is an 18 Hole golf course located in Winchester, VA. Also may be a venue for special events, such as parties or weddings, and also does catered events.
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Mission Statement Provide an enjoyable environment for members of all ages and to create a safe and pleasant experience. Ways of Improvement: We aim to develop a mutual understanding with the members we acquire within our establishment. We would like to hear what the members enjoy about the course and ways we can improve.
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Goals Short term: As the course begins to grow, we would like to build a strong number of members and client base. Long term: We would like to have more members join than leave each year. Also, we like to be associated with the PGA tour.
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Business Hours Tee times start at 7 AM and goes until dark Twilight begins after 5:30 PM Driving range: 7AM to 8PM Club house M-T: 10 Am – 11Pm Fri & Sat: 11Am – 12 Pm Sunday: 10 Am – 6 Pm Dining room M-F: 6 Pm – 9 Pm Sunday: 12 Pm – 3 Pm
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Staff CEO’s- 2 Managers- 4 Maintenance - 15-20 Front Desk - 3 Carts - 5-8 Servers - 6-8 Cooks - 5-6 Custodians - 3
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Sales $1,443,500$1,620,000$1,930,000 Direct Cost of Sales$234,300$271,000$323,000 Other Production Expenses$0 Total Cost of Sales$234,300$271,000$323,000 Gross Margin$1,209,200$1,349,000$1,607,000 Gross Margin %83.77%83.27%83.26%
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Expenses Payroll$588,000$635,000$680,000 Sales and Marketing and Other Expenses$60,000$80,000$100,000 Depreciation$28,560 Leased Equipment$72,000$80,000 Utilities$26,000 Insurance$24,000 Lease$250,000 Payroll Taxes$88,200$95,250$102,000 Other$0 Total Operating Expenses$1,136,760$1,218,810$1,290,560
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Profit Profit Before Interest and Taxes$72,440$130,190$316,440 EBITDA$101,000$158,750$345,000 Interest Expense$28,066$24,643$21,072 Taxes Incurred$13,312$31,664$88,610 Net Profit$31,062$73,883$206,758 Net Profit/Sales2.15%4.56%10.71%
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Marketing Target market would be golfers and families within the area. We would put advertisements with sports teams and schools around the area. Facebook, Twitter, Linkedin, Instagram, etc.
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Retail
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GRAND OPENING June 2020 Launch party Discount rates on course fees and food & beverage Guest speaker: Bubba Watson Winner of raffle gets to play a free round of golf with Bubba Watson
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Risk Management & Policies All staff would be First Aid & CPR Certified. Every 3 holes there would be a call button, water cooler, first aid box with a first aid kit as well as AED. (call button used for emergencies only) All bar tenders and servers will be trained in Tips. (Training for Intervention & ProcedureS) At the bar there would be signs up such as BAC, Pregnancy Warnings, and signs that say we ID. All ages can be in the bar area but only of age guests can sit at the bar.
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