1. Business start-up check lists Define the offer Research the market Legal Finance Marketing Sales and customer relations Operations Human resources

2. Define the offer Know why you’re doing it..your SWOT Know what you want out of it What type of business is it What is the offer..point of difference How will you bring it to market What need is it fulfilling/problem solving Business Plan

3. Research the Market Competitive swot PESTEL Desk, field,questionnaire Analyse findings…adjust offer Define USP..difference that makes the difference Customer Journey Business plan

4. Legal Company structure /ownership VAT Tax/ Nat insurance Employment H&S IPR Industry standards Contracts

5. Finance Funding..debt, angel, VC Financial management/ accounts : pricing, costing, cash flow Admin/ book keeping/ IT Asset management Insurance Growth

6. Marketing Research..continuous Segmentation Strategy : press,fairs,exhib, ads, promo POS, DM, Web, PR … Branding…ID and positioning Marketing Plan

7. Sales and Customer Relations Strategy and process Lead generation Networks Telesales Tenders Customer service/retention/loyalty Sales plan/ target

8. Operations Procurement / Purchasing /supply chain Import / export Transport IT / Communications Office management Premises Resource management

9. Human Resources Employment Law Recruitment Benefits and incentives Contracts of employment Discrimination Insurance