1. 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X- Variation of properties for new or improved functions What do we change, what do we GAIN? CREAX methodology

2. SOFTWARE CROSS DOMAIN INSPIRATION POWERFUL VISUALISATIONS HANDS-ON INTERFACE CONTINUOUS DEVELOPMENT creationsuite.com

3. 3 Analyzing data –powerful analyses Bibliographic analysis examples Text analysis examples Unit analysis Answer questions like: Who? What? Where? When? Use these analyses for facts and figures about products and companies. Which problems are solved? Which technologies are used? Where can I learn from others? Use for creative problem solving and finding inspiration and opportunities. Who are newcomers? Who is working on which problems? Which physical units are mentioned? Quantification for current, frequency, size, pressure, temperature, voltage and power. Use for exploring technical processes. Overlay analysis

4. 4 1.Quantity breeds quality 2.Postponement of judgment 3.Hitchhiking 4.Freewheeling Alex Osborn CREAX Quotes: Nobody is as smart as everybody From ‘not invented here’ to ‘proudly found elsewhere’ Someone somewhere solved my problem Copying one idea is plagiarism, copying ten ideas is research We are not smart but the rest of the world is smart What can be changed, what can be gained? Creativity is the property, innovation is the function Properties are features, functions are benefits. Property is Science, Function is Technology. Solve your problems with the worlds’ best inventors. Our method brings a 360 degrees checklist for solution generation. Brainstorming–rules of engagement