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Tanaka 2006 Eastern European Sales and Marketing Plan Presented by DORIAN DRAKE INTERNATIONAL November 3, 2005.

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Presentation on theme: "Tanaka 2006 Eastern European Sales and Marketing Plan Presented by DORIAN DRAKE INTERNATIONAL November 3, 2005."— Presentation transcript:

1 Tanaka 2006 Eastern European Sales and Marketing Plan Presented by DORIAN DRAKE INTERNATIONAL November 3, 2005

2 Geographic Focus: Russia Baltic Countries Poland/Hungary/Czech Republic

3 Product Focus: Brush cutters (TBC-230D, TBC-340D, TBC-4200D, TBC-4200DLV,TBC-600) Chain saws (ECV-3801,ECV-4501, ECV-5601) Hedge Trimmers (THT-2000, THT- 210, THT-2520) AUGERS (TIA-350S, TEA-500)

4 Sales Goals: Territory200620072008 Russia50k100k250k Baltic Countries 100k140k160k Poland/Hungary/ Czech Republic 30k70K100k

5 Travel Schedule Ivaylo’s International Visits Countries No. Of Visits No. Of Weeks Latvia/Estonia/Lithuania25 Russia45 Poland/Hungary/Czech Republic 24 Bulgaria/Romaniamanymany

6 Current Accounts-Action Plan: Current Account Action Plan TGP Obtain Forecast by model prior to November 15 th ; Ship them promotional material for them and their top 5 dealers. Participate with them in AGROBALT trade show (May); Establish service training date.

7 Target Prospects Country Profile EstoniaBaltoil Baltoil was established in 1992 Baltoil represents: Power tools and abrasives (Einhell, Rottluff); professional cleaning machines and equipment (NILFISK ADVANCE, HETI); car care chemicals (KORREK); industrial chemicals (COOLUBE, X- 1R); watertechnics (BAUER); production (including PRIVATE LABEL production) motorcycles and scooters (KYMCO). Co. used to sell Tanaka purchasing from Finland. Terminated the project as prices were too high. Tanaka is very popular in Estonia and initial entry is not expected to be difficult. There is demand on the market for Tanaka spare parts.

8 Target Prospects Country Profile Hungary Kert Plusz Kft., This is the Stiga distributor in Hungary. Very strong company with 2 show rooms in Budapest & a big ware house outside the city. Distribution of Stiga is only one part of their business. They also have a separate division that maintains part areas & provides landscaping services. HungaryAgroforg One of the oldest OPE distributors. Distributor of Kama (generators), Agris (tillers), dealer of MTD & Robix (local Agriclutural producer). Agroforg is the biggest supplier of OPE spare parts (60% of market share). They recently opened a second huge show room in Budapest. Excellent dealer network covering the whole country.

9 Target Prospects Country Profile LatviaHPJ Turnover of 4 million Euro. 40% in sales growth this season. Distributor of Stiga, Oregon, Comet, Grillo and is a dealer of Jonsered, Husqvarna. One of the biggest OPE distributors in Latvia. RussiaTechnotorg The company has been in business for 8 years. It is wholesaler & retailer of gardening equipment. Dealer of MTD, Brigs & Stratton, Salut, and Agria (produces chainsaws, push-behind lawn mowers, small tractors and cultivators). The company is also an official dealer of Brigs & Stratton. Czech Republic Garden Tech A distributor or Aros, Termon and a dealer of MTD, Jonsered, Homlite. They have 2 show rooms & work with 10 dealers that cover the rest of the country including Slovakia.


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