1. Mass Emails Tailored to Individuals Farrokh Alemi, Ph.D.

2. Advantages of tailored communications

3. How to send tailored emails?

4. 1. Define your target group Example: Students in class

5. 2. Individual characteristics that matter

6. 3. Create a database

7. 4. Merge document: Start

8. 4. Merge document: Set type & source Select to email Use current document Browse to data

9. 4. Merge document: Get data

10. 4. Merge document: Prepare document Type document Insert merge field

11. 4. Merge document: Check

12. 5. Send a few before sending all

13. Take Home Lesson