1. Membership Call July 26, 2012

2. Conference Call Information 1-888-757-2790 Pass Code: 754794# *6 mutes your phone *6 again to join in with a comment or question

3. – New call series designed for membership chairs, Affiliate staff, and presidents – Bi-monthly beginning in January 2012 Current membership trend reports Updates on outreach efforts Affiliate success stories Membership Calls

4. Agenda New Sponsorship Benefit from Walden University - Kathleen Donato MGI White Paper: Life Cycle of A member Brief Discussion - Matt Seiler MGI White Paper Schedule and Copy of material NAEYC sends to members for renewal and after they lapse - Matt Seiler Outline of NAEYC contract with Brightkey to re-evaluate our member retention strategy - Matt Seiler Membership Brochure and discount books available for purchase - Matt Seiler Membership Trends Call - Resources - Cheryl Foster Open Discussion about Membership

5. Tuition Reduction Application Fee Reduction Sponsorship Information Walden Member Benefit

6. 1.Awareness – Understanding who our members and potential members are and the spaced we work 2.Recruitment – Whom the organization targets with its promotions is the single most important factor in the success or failure of a recruitment program – Next in importance is the offer – the benefits membership should provide and the incentives used to attract members MGI Life Cycle of a Member – 5 Steps

7. 3. Engagement – Usually involve multi step efforts – Making it easy to engage in the organization and – Expose members to beneficial products and services 4. Renewal – Three part mailed renewal series are rarely effective – Multi media contacts integrating, mail, e-mail, and phone in a compelling manner is the most effective MGI Life Cycle of a Member – 5 Steps Cont.

8. 5. Reinstatement / Lapsed Member Programs – These “Win-back” programs are essential to membership marketing and lend themselves to an integrated channel approach as well. MGI Life Cycle of a Member – 5 Steps Cont.

9. Agenda New Sponsorship Benefit from Walden University - Kathleen Donato MGI White Paper: Life Cycle of A member Brief Discussion - Matt Seiler MGI White Paper Schedule and Copy of material NAEYC sends to members for renewal and after they lapse - Matt Seiler Outline of NAEYC contract with Brightkey to re-evaluate our member retention strategy - Matt Seiler Membership Brochure and discount books available for purchase - Matt Seiler Membership Trends Call - Resources - Cheryl Foster Open Discussion about Membership

10. 60 days – E-mail 45 days – E-mail 35 days – Renewal card 30 days – E-mail Lapsed Member e-mail Welcome Letter Renewal Copy and Timing

11. New way of thinking about retention – focus Much more than simply touching in the last 3 months – year round Welcome packet complete redesign Working with Affiliate community to get feedback Will share timing and look of the pieces Coordinated strategy for multiple touchpoints among the components - timing Contract With BrightKey

12. Agenda New Sponsorship Benefit from Walden University - Kathleen Donato MGI White Paper: Life Cycle of A member Brief Discussion - Matt Seiler MGI White Paper Schedule and Copy of material NAEYC sends to members for renewal and after they lapse - Matt Seiler Outline of NAEYC contract with Brightkey to re-evaluate our member retention strategy - Matt Seiler Membership Brochure and discount books available for purchase - Matt Seiler Membership Trends Call - Resources - Cheryl Foster Open Discussion about Membership

13. Finalizing the vendor to print a small run of Membership Brochures for the upcoming conference cycle – Will be in our warehouse in a few weeks. – Please order only what you need. We will have to institute a cap on orders. – Moving forward probably a different strategy for retention – Brightkey informed Discount books available for Affiliate purchase – Listed in recent E connections – Will also be listed on our resource center – Use Affiliate order form from the resource center Membership Brochures and Discount Books

14. Outline of the call and the resources shared Any additional comments, thoughts, about trends in your own state or local community. Resources listed on our Affiliate Resource Center Membership Trend Call

15. Agenda New Sponsorship Benefit from Walden University - Kathleen Donato MGI White Paper: Life Cycle of A member Brief Discussion - Matt Seiler MGI White Paper Schedule and Copy of material NAEYC sends to members for renewal and after they lapse - Matt Seiler Outline of NAEYC contract with Brightkey to re-evaluate our member retention strategy - Matt Seiler Membership Brochure and discount books available for purchase - Matt Seiler Membership Trends Call - Resources - Cheryl Foster Open Discussion about Membership