2. You’re exclusive, be loud, be proud! Dan Poore Contractor Sales Manager Irrigation & Midwest Turf

3. You’re exclusive, be loud, be proud! The power of a brand.

4. You’re exclusive, be loud, be proud!

8. All were rated in the top 30 brands in the USA by Fortune Magazine. What Do All These Brands Have In Common? All use the color Red

9. You’re exclusive, be loud, be proud! RED - the color with an attitude! Facts about the color red:  Red speeds up the heart rate.  Red is usually the first color an infant recognizes.  Red is thought to be the first color.  Red is a gender neutral color.  Red is a powerful color.

10. You’re exclusive, be loud, be proud!

11. Vari-Time Series First Central Control System with adjustable timing 600 Series First Plastic Gear-driven Sprinkler 500 Series First Plastic Fixed-spray Sprinkler 200 Series First Plastic Valve 500 Series First Basket Screen for Fixed-spray Nozzles Industry Firsts

12. You’re exclusive, be loud, be proud! 640 Series First Valve-In-Head Commercial Rotor 640 Series First Rotor Made for Below-grade Installation 570 Series First MPR Nozzles IC1200 Series First Digital Controller Toro University First National Irrigation Education Program Industry Firsts (continued)

13. You’re exclusive, be loud, be proud! 570 Series First 4” Pop-up Spray EL-6+ Series First Controller with “Hot Post” Super 700 Series First Rotor with Interchangeable Nozzles OSMAC Series First Wireless Irrigation Control System V-1500 Series First Sprinkler with Adjustable Gallonage Industry Firsts (continued)

14. You’re exclusive, be loud, be proud! V-1550 Series First Sprinkler Adjustable Trajectory Nozzle TouchNet Series First Touch-pad Central System Plastic Cabinet First Plastic Outdoor Enclosure for Satellites GreenKeeper First Modular Residential Controller XF-416 Series First Modular Commercial Controller Industry Firsts (continued)

15. You’re exclusive, be loud, be proud! 2400/EZ-Flo+ First Jar-top Residential Valve Funny Pipe First Flexible Pipe Swing Joint Network 8000 First Central with Plant Adjustments for ET 630/650/690 First Sprinkler with Pressure Regulation at Head 630/650/690 First Sprinkler with Manual Operation at Head Industry Firsts (continued)

16. You’re exclusive, be loud, be proud! TORO Brand  The power of exclusive distribution Midwest Turf, 57 years in the turf business Longevity! Consistency! Irrigation & Midwest Turf

17. You’re exclusive, be loud, be proud!

18. TORO Brand  Exclusive relationships Disney Rose Bowl Yankee Stadium Top 100 Golf Courses  Use these to your advantage Sports, colleges, high visibility commercial

19. You’re exclusive, be loud, be proud! Local High Profile Customers  Rosenblatt Stadium  Haymarket Park  Kearney Archway  Abbott Sports Complex  Smith State Softball Complex  Tom Osborne Legacy Complex

20. You’re exclusive, be loud, be proud! TORO Brand  The power of the company Golf, snow blowers, lawn mowers Total solutions

21. You’re exclusive, be loud, be proud! Irrigation & Midwest Turf

22. You’re exclusive, be loud, be proud! Your Irrigation Company ;  How long have you been in business?  Do you have a company logo?  Do you provide employee training?  Do you use truck marking and job site signs?

23. You’re exclusive, be loud, be proud!

24. Your Irrigation Company ;  What type of support staff do you have for your business? What is the level of experience of your office/design staff? What is the level of experience of your sales staff? What is the level of experience of your installation staff? What is the level of experience of your service staff?

25. You’re exclusive, be loud, be proud! Your Irrigation Company ;  Relationships With Builders? Engineers Certified IA designers? Realtors Landscapers Your local organizations

26. You’re exclusive, be loud, be proud! Your Irrigation Company ;  There is power in your company’s identity within the market. History Brick and mortar investment  Are you a “Total Solutions” provider to your customers?

27. You’re exclusive, be loud, be proud! Your Irrigation Company ;  Sell your strengths, confidence is power. Sales Contracts 24-Hour Service? Extended Warranties? Designs / As Builts? Referral Programs? Company Logo & Uniforms

28. You’re exclusive, be loud, be proud! Your Irrigation Company ; (continued)  Sell your strengths, confidence is power. Operation Manuals? Financing? Yearly Service Contracts? Customized Watering Schedules?

29. You’re exclusive, be loud, be proud! Yourself  Market yourself. Identify what you are or do that no one else does. IA certified? Licensed Contractor? Member of Nebraska Turf Irrigation Assoc.? Years in the Business? Proactively sell your exclusive skills!

30. You’re exclusive, be loud, be proud! Customers  Teach your employees how to handle customer objections in a professional manner.  Give your customers a reason to refer others to your company.

31. You’re exclusive, be loud, be proud!