1. © 2008 IBM Executive Overview IBM Lotus Connections Discover Expertise. Deliver Results. May, 2008

2. 2 Making Sense Out of “Social Software” What does this mean to my business?

3. 3 Organizational change, boldness, need for collaborative innovation through the firewall drives social software adoption  Organizations are bombarded by change, and many are struggling to keep up.  8 of 10 CEOs: significant change ahead, yet the gap between expected change and the ability to manage it is almost triple since ‘06.  CEOs view more demanding customers as an opportunity to differentiate.  CEOs are spending more to attract and retain increasingly prosperous, informed and socially aware customers. IBM Institute for Business Value CEO Study 2008  2/3 of CEOs are implementing extensive innovations.  >40% are changing their models to be more collaborative.  Financial outperformers are making bolder plays.  These companies anticipate more change, and manage it better. They are also more global in their business designs, partner more extensively and choose more disruptive forms of business model innovation.

4. 4 Changing Nature of Work  Work environments are more complex  Matrixed organizations  Organization changes  Mergers / Acquisitions  Work environments are more disconnected  Global companies  Outsourcing  Telecommuting / Remote workers  More interactions with unknown people Drives a Need to Connect Dispersed Workforces

5. 5 How to Find the Right People and Information  Work environments are more complex  Work environments are more disconnected  More interactions with unknown people

6. Changing Demographics 19% of the entire American workforce holding executive, administrative and managerial positions will retire in the next five years Source: Beazley, et. al, Continuity Management, Mackay, Alan. “Mature Age Workers: Sustaining Out Future Labor Force.” An Ageless Workforce - Opportunities for Business' Symposium Conference Paper. August 27, 2003. www.ageing.health.gov.au/ofoa/wllplan/aawpapers.htm, Time to act quickly on aging.” The Japan Times Online. August 23, 2002 www.japantimes.co.jp/cgi-bin/getarticle.pl5?ed20020823a1.htm, A. Paulli, “Pension systems and gradual retirement in Italy”, September 2000, p.17 In the year 2000, there were more people receiving pensions in Italy than people working (22 versus 21 million) Within the next seven years, 33 million people in Japan (26% of the population) will be over 65 years old By 2016, the number of individuals aged 60-64 in Australia is expected to almost double Drives a Need to Empower the New Generation of Business Leaders

7. 7 Introducing IBM Lotus Connections software Lotus Connections software is social software for business that empowers you to be more innovative and helps you execute more quickly by using dynamic networks of coworkers, partners and customers

8. 8 Lotus Connections software has five parts Communities Create, find, join, and work with communities of people who share a common interest, responsibility, or area of expertise Blogs Use a weblog to present your idea and get feedback from others; learn from the expertise and experience of others who blog Dogear Save, organize and share bookmarks; discover bookmarks that have been qualified by others with similar interests & expertise Activities Organize your work, plan next steps, and easily tap your expanding professional network to help execute your everyday deliverables, faster Profiles Quickly find the people you need by searching across your organization using keywords that help identify expertise, current projects and responsibilities

9. 9 ADD HOME PAGE SCREENSHOT Lotus Connections software’s home page collects these five services Planned UI subject to change

10. 10 Communities Blogs Dogear Activities Profiles 2002 20052008 ENTERPRISE 2.0 AT IBM Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community toolsCommunity Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAMOpenActivities Connections Activities Activity Explorer

11. 11 Lotus Connections software helps deliver expertise to customers No easy way to find, learn from and work with experts across the company Re-inventing the wheel again and again Challenge Improving the efficiency of key revenue generating employees Increase customer satisfaction with faster service Raising the reach and impact of their subject-matter experts Business Value Corporate directory helps employees quickly find expertise in different markets, technology and financial services. Blogs, bookmarks and communities help employees share knowledge and get feedback from experts. And Activities helps execute key deliverables faster Solution Global Financial Services Firm

12. 12 In order to grow the business faster, they needed a quicker way to develop and evaluate new services concepts and business models. Challenge Increase the number of new services using communities of customers and partners Accelerate the evaluation of new service concepts and therefore be faster to market Grow market share and revenue through differentiated services and business models Business Value Deployed a Innovation Factory portal application to utilize Lotus Connections software to include communities of employees, customers and partners in the development and evaluation of new Telcom services. Solution Telecommunications Firm Lotus Connections software helps drive innovative product development

13. 13 Lotus Connections software Improves Call Center Productivity Want to improve employee productivity by delivering the best user experience, increase operational excellence, and foster innovation between teams Challenge Increase communication and coordination of projects between teams Reduce time required to find the correct people with the right expertise Improve collective intelligence of organization by sharing experiences Business Value Deployed Lotus Connections software enterprise-wide, focused on enabling users to become more productive by working smarter and finding information – one key area was transfer of knowledge between engineering and call center staff. Solution Network and Communications Provider Replace with Rheinmetal

14. 14 Lotus Connections Accelerates Project Execution Needed to improve productivity when working with contractors and partners across the US on education curriculums. Challenge  Built strong relationships across several art archival and preservation organizations  Improved communication and status tracking of projects  Accelerated the delivery of education curriculums created by a disconnected teams Business Value Using the Activities so their entire network of employees, partners and customers can collaborate on the execution of projects. Solution Small Non-Profit Arts Organization REPLACE WITH Teach for America

15. 15 Analyst views on Lotus Connections software “Lotus Connections’ systematic approach to collaboration results in a user- and business- friendly experience that aims to help companies build, maintain and manage highly effective employee communities.” Pund-IT, Inc. Charles King, January 24, 2007 “One of my current favorites for a new model is Lotus Connections, an integrated suite of five services for social software...” The Gilbane Group, Geoffrey Bock, July 16, 2007 “However, ironically, it is IBM, the biggest bastion of traditional IT, that has established itself as the most aggressive industry giant to plant its flag in the fertile Web 2.0/Enterprise 2.0 turf.” Ovum Summit, Tom Kucharvy, May 14, 2007 “The upshot is that even if you are a Microsoft shop, it is worth looking at what IBM has on offer if you are exploring options for implementing some of the latest ideas in communication and collaboration.” Freeform Dynamics, Dale Vile, April 27, 2007

16. 16 The Value of Social Software for Business Empower People Tap the collective knowledge of an expanded and growing professional network Use the services from the tools they use everyday Gain information from people they don’t even know yet Execute with Confidence … because they have worked on those tasks with the right people and used innovative ideas from their communities. They have learned from past projects what worked and what didn’t. They found out ahead of time if other people are duplicating those tasks Complete Tasks Faster …because your teams find information faster -- even when they don’t know who to ask. Information from undiscovered subject-matter experts can be found quickly. Research is faster using pre-qualified bookmarks; projects are staffed with the best people; less time in meetings and more time executing Grow through Innovation …because people can tap knowledge and skills of their partners, customers and employees to deliver innovative products and then deliver those services faster than their competition

17. 17 Lotus Connections follows you … IBM WebSphere® Portal Portlet integrates any / all services into portal pages / sites Lotus Connections Microsoft Office & Windows Explorer Upload files to Activities, search profiles, create a blog, and make Activity To Do's Extensibility Browser Bookmarklets Feed readers Business card Mashups Mobile REST APIs IBM Lotus Notes Powerful activity sidebar IBM Lotus Quickr Add page to Activities IBM Lotus Sametime Activities and Profiles plug-in

18. 18 Communities Blogs Dogear Activities Profiles Summary of Lotus Connections Attention ManagementPersonalization Discussion Unified Bookmarklet Personal OrganizationCustomization External Blogs Homepage Aggregation Customization App IntegrationMembership Management Social NetworkingSocial Tagging Flexible Types Cross-Service SearchNotificationsMetricsRatings Related BlogsPopular Entries Popularity CountShare & Notify current plans, subject to change

19. 19 Legal notices The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Java and all Java- based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. All references to Renovations refer to a fictitious company and are used for illustration purposes only. © IBM Corporation 2008. All Rights Reserved.