1. Crisis Brand Communications Dr. Nikolaos Dimitriadis For Greece and Greek Companies

2. WHAT IS THE CURRENT SENTIMENT?

4. 60

7. WAS IT ALWAYS LIKE THIS?

10. WHAT CHANGED IN A YEAR?

11. NOTHING

16. IS THE CRISIS ONLY TO BLAME?

20. …AND THE SUPPORT IS NOT ONLY IN WORDS

24. 150m USD

25. MEANWHILE IN GREECE…

28. …BUT IS IT ALL SO BAD?

30. you've been through worse. you've fought off some of the most fearsome foe's. I'm envious of your land's history and pride. don't give up friends

31. there is HUGE goodwill

32. Goodwill = Brand

33. ME and GREECE HOLIDAYS PRODUCTS SERVICES WORK/ BUSINESS MEDIA COVERAGE ADVERTS HISTORY CULTURE ARTS SPORTS WOM- SOCIAL MEDIA COUNTRY BRAND TOUCHPOINTS: the brand experience

34. THE SOLUTION?

35. NATIONAL COMMUNICATIONS STRATEGY

37. THE REAL SOLUTION?

38. Brand = Experience = Personal

40. NATIONAL COLLECTIVE COMPANY PERSONAL

41. Can YOU be Greece’s BRAND AMBASSADOR BRAND AMBASSADOR?

43. Crisis Brand Communications Dr. Nikolaos Dimitriadis For Greece and Greek Companies