1. Tiffany Jones Melanie Thong Stacy Cole Emily Gardner

2. Introduction

3. Financial Overview 1990s Black & Decker was below S&P 500 1998 restructuring of portfolio completed 2001 Stock Price Began to Rise above S&P 500 http://www.smartmoney.com/ http://www.smartmoney.com/ -Strong sales (North America) 2004 increased sales 20% to a record $5.4 billion

4. Power Tools and Accessories $3.6 billion Hardware and Home Improvement $900 million Fastening and Assembling Systems

5. Product Segments Outdoor tools Power tools Cleaning products Kitchen appliances Garment care Home comfort Pest control products

6. Outdoor Tools Began offering cordless outdoor tools since 2000 Hedge trimmer Cordless Lawn Mower now marketed in the United States

7. Outdoor Tools 22” Hedge Hog XR Extending Reach Trimmer -easy handling, more control -accurate trimming, cut faster Alligator LopperTM

8. Power Tools Very diverse and high-tech company Dramatically improved over the past years Easy to use tools for every job

9. Batteries More durable and longer lasting Potable chargers, only electrical outlet needed Dual chargers, charges two 18 volt batteries

10. Cleaning Products Dustbuster http://www.blackanddecker.co m/ProductGuide/CategoryOver view.aspx?cPath=1499.2210 Cylinder Vac High Efficiency Particulate Air filtration system Scumbuster Powered Scrubbers http://www.blackanddecker.co m/ProductGuide/CategoryOver view.aspx?cPath=1499.1737 Competitors: Bissel Dirt Devil Eureka Hoover Kenmore Proctor & Gamble

11. Kitchen Appliances Coffee makers Can openers Blenders Toaster Ovens/Broiler Utensils Cookware Deep fryers Competitors: Sunbeam Betty Crocker Hamilton Beach Mr. Coffee

12. Other New Products

13. Environmental Affairs

14. Internet Marketing

15. Marketing Strategies

16. Questions?