1. SparkNet & OpenSpark bring... Growth of broadband sales... benefits to operators Growth of customer satisfaction Growth of customer loyalty Better operator image

2. SparkNet ja OpenSpark accelerate......broadband sales 1.New home broadband subscriptions OpenSpark makes your subscriptions more valuable Case Lounet/Turku region: Growth of broadband sales 2. New broadband subscriptions for employees OpenSpark makes your subscriptions more valuable Case emloyee-OpenSpark: Kaarina, ICT Turku Oy, MP-MasterPlanet Oy 3.New broadband subscriptions in companies and public sector New broadband subscriptions dor SparkNet visitor networks Case: South-West Finland TE-center 4. New broadband subsriptions in public places and premises New broadband subscriptions for OpenSpark public Wi-Fi Case: 100 hot spots in Turku region (continuation of these) Case: House of Academy, High Tech Centre 1 & 2 5. Winning customers from competitors Competitive edge against competitors Case Lounet: winning customers from competitors with OpenSpark

3. SparkNet ja OpenSpark create......customer loyalty among broadband users 1.More loyal broadband home users OpenSpark makes your subscription more valueable because you can use your broadband everywhere 2. More loyal corporate users because of satisfied employee users OpenSpark makes your subscription more valueable for employees (employee can use his subscriptions everywhere) employers (employees work at home remotely) empolyee’s family (they can also use the subscription) for other citizens (SparkNet & OpenSpark users) 3.More loyal corporate and public sector customers SparkNet is More cost efficient, more flexible and easier to deploy than Competing solutions 4.OpenSpark strengthens itself The more OpenSpark hot spots there is the more the value of joining OpenSpark community is -> new subscriptions and customer loyalty

4. SparkNet ja OpenSpark help......operator to create a better image 1.All operators have bad image All operatos havce a bad image in Finland and in other countries: ”Don’t tell that our customers hate us, we know it” (representant of one foreign operator) 2.SparkNet and OpenSpark create a possibility to make a difference With SparkNet an operator gets positive image among corporate customers and among public sector organizations With OpenSpark an operator gets positive image among home users and in Information Society media With SparkNet and OpenSpark an operator can profitably participate in building the Information Society in EU, in Finland, in regions and in cities 3. Good public image boosts sales and customer loyalty Good public image created with the help of SparkNet and OpenSpark helps an operator to boost other business as well: Mobile phone subscriptions Other network services

5. SparkNet ja OpenSpark boost customer...... satisfaction without costs to operator 1.SparkNet and OpenSpark don’t generate costs to an operator but they boost customer satisfaction SparkNet is accessible for opertor’s customers without any development costs or maintenance costs for an operator OpenSpark is accessible for opertor’s customers without any development costs or maintenance costs for an operator SparkNet and OpenSpark are value adding services to operator’s customers 2. SparNet and OpenSpark don’t cannibalize business, on the contrary SparkNet does not cannibalize present corporate business OpenSpark does not cannibalize present home user business 3. SparkNet adn OpenSpark make networks more manageable and safe SparkNet & OpenSpark have personal user id’s and passwords which is better than WEP or WPA (same key for everyone) SparkNet & OpenSpark prevent fraud and make it easier to track possible fraud SparkNet & OpenSpark decrease the number of totally open, insecure hot spots in networks

6. SparkNet & OpenSpark bring... Growth of broadband sales... benefits to operators Growth of customer satisfaction Growth of customer loyalty Better operator image