1. TIM-Online Presentation DISCOP 2004 Budapest, 25/06/2004

2. Services KlapperCom/ActiveReaction (www.klappercom.nl/www.activereaction.com) Research & Development Real-time data collection & reporting Hosting encrypted videostreams TV tracking TV benchmark studies Pilot testing Panel management Analysis & Consultancy

3. What is TIM-Online? TV ImpactMeter-Online Revolutionary interactive tool Real-time capture audience feedback Useful applications: –Research (quality, predictability, brand perception) –Integrated part of interactive TV concept

4. Mobile interactivity Current mobile phone interactivity: – Use (sequences of) stills (MMS) – UMTS early stages Current TV viewer interactivity: – SMS and phone-in based programmes – Interactive teletext (BBCi)

5. TIM-Online interactivity Real-time audience feedback via: –Broadband Internet –Personal Digital Assistants –Mobile phones (in development)

6. TIM-Online: New TV concept Technology used in programme content Real-time interactivity with viewers: – Live broadcasts / Talk shows – Current affairs / Political debates – Magazines – Confrontainments – Screen testing – Talent scouting (Idols, Starmaker)

7. Live image poll

8. Research set-up TIM-Online Representative panel sample Secured log-in Rating of audiovisual material: –Videostream –TV (live) –CD-ROM Dynamic online survey Reporting of data

9. User TIM-Online

10. Users TIM-Online

11. Technical requirements Windows computer Windows Media Player 9 Internet access TIM-Online software

12. Management reports Real-time response analysis Survey results analysis Qualitative response analysis Conclusions Recommendations Data Analyser license

13. Data Analyser interface Reporting & commissioning tool Real-time responses run simultaneously with visual content Case study: MTV - The Trip More information on: –Www.activereaction.com &Www.activereaction.com –Www.klappercom.nlWww.klappercom.nl

14. For whom? Concept developers – Plug in audience feedback TV channels/producers – Pilot, quality en predictability Buyers and sellers – Feedback instrument Advertisers – Product placement en brand recognition Film studios – Trailer testing

15. Why TIM-Online? Proven reliable concept Broadband market rapidly expanding Real-time interactivity with large groups Revolutionary technology Risk reduction Enhance predictability Fast reporting Tool for new interactive TV formats

16. Example TIM-Online test: TF1 La Ferme Célébrités

17. Thank you