1. Apple Pay Breakfast briefing 6 October 2015

2. Apple Pay now accepted In store In-app purchases Transport for London

3. In store UK high street retailers Potential to be many more as uses NFC readers that provide technology for contactless

4. In-app Extra payment option

5. London Underground No Oyster card or ticket required iPhone or Apple watch Create account on TfL website to view journeys and payments Simple to apply for refunds when things go wrong

6. UK Market

7. Contactless in UK 70 million cards issued 259k bank-owned terminals available £2.5bn spend in 2015 H1 2014 - 27% of all card transactions in Leeds were contactless

8. Contactless in UK June 2015 –Over 80 million transactions - trebled since May 2014 –Average spend of £6.98 September 2015 –Transaction limit raised to £30 –Not implemented by all retailers

9. Apple Pay in UK Apple Pay UK launch 14 July 2015 – 1 million transactions in first 3 days Payment limit £30 With option to accept higher value because it has ID confirmation

10. Apple Pay available most high street banks HSBC & first direct NatWest Santander Nationwide Lloyds Halifax Bank of Scotland TSB Barclays Coming soon

11. Apple Pay devices iPhone 6 models Apple Watch 80% of Apple Watch owners use Apple Pay

12. How to use Apple Pay

13. How to set up Apple Pay Open Passbook (iOS8) or Wallet (iOS9) Tap to link a new card Photograph your card Add security code And you’re done

14. 14 How to set up Apple Pay

15. How to use Apple Pay in store

16. 16 How to use Apple Pay

17. How to use Apple Pay in app

18. 18 How to use Apple Pay in app

19. How to use Apple Pay on TfL

20. Competitors

21. Barclays bPay Sticker, fob, wristband –Purchased separately Pre-loaded from an account –Limited to UK Visa & Mastercard No additional security required Mobile app to track spending & top up on the go

22. Android Pay Released end 2015 in US Payment available –In store by NFC –In app Direct competitor

23. Samsung Pay South Korea - released August –1.5 million transactions $30million USA - released 28 September Releasing soon –UK, China & Spain Available on –Galaxy S6 models –Note 5 Uses Magnetic Secure Transmission (MST) so usable on swipe machines

24. 24 Samsung pay

25. What’s ahead?

26. Seamless payments Amazon One-Click Differentiates service Drives loyalty

27. Enabling the “spontaneity economy” High browsing rates on e-commerce But users switch to desktop to checkout –Tricky to enter full details (address & credit card info) on the phone Phone payment can increase the number of spontaneous purchases

28. ‘Zero interaction’ retail experience Pick up an item Scan it in Pay from the app Walk out with your purchase

29. Loyalty cards Integrating mobile payment with loyalty points to promote seamless checkout Coming with Wallet iOS9

30. Improving accessibility Wheelchair users may not be able to reach and see PIN pad but holding phone out will be easier People with reduced hand mobility can use fingerprint ID and don’t have to expose security by asking someone else to type PIN No need to remember PIN so easier for people with learning difficulties or mild dementia

31. What’s ahead? Seamless payments in app could encourage app usage vs response websites More conversions on mobile Increase in smaller purchases

32. Questions?

33. References 1. Deloitte Mobile consumer report 2015 http://www.deloitte.co.uk/mobileuk/http://www.deloitte.co.uk/mobileuk/ 2. US satisfaction with use http://www.nfcworld.com/2015/08/11/337076/apple-pay-gets-98-satisfaction-rate-for-in- store-purchases/http://www.nfcworld.com/2015/08/11/337076/apple-pay-gets-98-satisfaction-rate-for-in- store-purchases/ 3. Support for UK banks http://appleinsider.com/articles/15/09/11/uk-banks-lloyds-bank-halifax-bank-of-scotland-add- support-for-apple-payhttp://appleinsider.com/articles/15/09/11/uk-banks-lloyds-bank-halifax-bank-of-scotland-add- support-for-apple-pay 4. Contactless payments http://www.bbc.co.uk/news/business-31164806http://www.bbc.co.uk/news/business-31164806 5. Barclaycard bPay https://www.bpay.co.uk/homehttps://www.bpay.co.uk/home 6. Samsung pay http://www.bbc.co.uk/news/technology-33957376http://www.bbc.co.uk/news/technology-33957376 7. Android pay http://mashable.com/2015/05/29/android-pay-hands-onhttp://mashable.com/2015/05/29/android-pay-hands-on 8. Using Apple Pay on TfL http://www.pocket-lint.com/news/134644-apple-pay-on-the-underground-9-top-tips-for- using-your-iphone-or-apple-watch-for-tube-travelhttp://www.pocket-lint.com/news/134644-apple-pay-on-the-underground-9-top-tips-for- using-your-iphone-or-apple-watch-for-tube-travel 9. Accessibility potentials http://www.bloorresearch.com/analysis/apple-pay-a-boon-to-people-with-disabilities/http://www.bloorresearch.com/analysis/apple-pay-a-boon-to-people-with-disabilities/