1. Mobile – Internet &Business Applications Presentation by Mr Birendra singh on 11-12-09 AKWL-IIA joint venture program

2. --By 2015, more that 2 billion people will be using mobile wallets – software that enable consumers to manage their money, including making and receiving payments, using their mobile phone. -- China has largest mobile subscribers followed by China -- Indian Mobile subscriber growth 10-12 million / month – Highest in world. 2.5 billion

3. Mobile -Networks 3

4. Mobile – Broadband Speed. 4

5. 5 Mobile TV 70% of new handsets in Japan are Mobile TV enabled Only Japan and Korea have multi-million Mobile TV subscriber bases Broadcast services independent of 3G

6. 6 Mobile Social Networking Twitter Face book Applications GoogleVoice/Maps Iphone –Appstore Window – Market Push mails – Blackberry, Exchange Navigation –Android Fring

7. Mobile Broadband Access 7 Growing Everyday Tata Indicom, Reliance – EVDO BSNL – 3G

8. iPhone traffic per month 8

9. Breaking Oligopolies 9 Four or more viable competitors is what it takes; more than four and it can be rapid Many examples in mobile voice telephony from around the world 2009: Three established US 3G operators AT&T Mobility, Verizon Wireless & Sprint PCS Flat rate data plans exist; but with caps No unlimited open Internet access

10. 10 Handset diversity Remaining obstacle to widespread deployment of 3 rd party applications

11. Handsets more & more diverse 11 Browsers – Openwave, Opera, Safari, … Using: WebKit, Netfront, Presto, … Runtime environments as several levels Adobe AIR,.Net/Silverlight, Brew, JavaME, … Operating systems Symbian, WinMobile, Android, OpenMoko… Hardware capabilities CPUs, supported codecs, screen size, …

12. Mobile Software Frameworks 12 Source: Andrea Constantinou, ©2008 VisionMobile Research

13. Important trends 13 App stores! Easier distribution; Easier discovery More and more smart phones Richer browser capabilities Approaching PC browser functionality New access to device capabilities User data (contacts, logs, …), events (incoming calls) and core functionality

14. Uniquely Mobile Internet 14 Phase 1 – cut down web, e.g. WAP Phase 2 – full web accessible on mobile Phase 3 – designed-for-mobile web Optimize the mobile user experience; speed ups Phase 4 – client-side mashups telephony, address book, location, camera… Phase 5 – apparent persistence Despite battery limitations; widgets; push; …

15. Challenges 15 Handset diversity Pace of change User interface – minimum clicks; max speed Battery life – “chatty” apps drain power Application concurrency Manage events over browser, native & helper apps Persistent user experience across multiple applications

16. Dealing with handset diversity Browser-based application first Optimize for top N phones by market share For most applications, N likely equals 1-3, not 10-12 16 Source: StatCounter SmartPhone market share

17. Smart Phones & Feature Phones 17 Smart Phone adoption soaring Nokia, Blackberry, iPhone, RIM, WinMobile, Palm, Android, … Moore’s law suggests it will only get better But 85% of US phones are “feature phones” Higher percentage in emerging markets Application environments emerge Java, Flash, Qt and ever richer web runtimes

18. Expectations are clear 18 Camera Media Player Phone Mobile Telephony Today Browser Mobile Web 2.0 Browser Camera Media Player Phone Mobile Telephony Tomorrow

19. 19 Dumb Pipes or New Service Opportunities? How operators can profit while providing open mobile access to the Internet

20. 20 Telco Platform Customers: Revenue Side 2 Customers: Revenue Side 1 Developers Retailers Government Brand Advertisers Content Owners Telco – Retail B2B VAS Distribution Millions of Customers Thousands of Segments Millions of Customers Thousands of Segments $$

21. 21 Opportunities on all fronts Rich mobile applications are coming but, business models will change, significantly

22. 22 Thank you !