1. Mobile Technology By Devin Satterthwaite November 27, 2007

2. Apple introduced the mobile phone as a Web device

3. But mobile data speeds are still too slow PC broadband data speed Mobile (2G) data speed. 200 MBPS 1 MBPS Mobile data speed is 2/10 or slower than PC broadband data speeds

4. + Mobile browsers complexity prevents usage It often takes 5-click for consumers to access their mobile browser Typing long URLs on small keypad & small screen is too hard for most consumers Slow connection speed make consumers “click & wait too long for page re-fresh Consumers can’t find it: URLs are complex Too Slow

5. AJAX resolves slow data speed on the PC Google leveraged AJAX programming for its famous Google Maps application A synchronous JA avaScript X ML Enables a fluid application look & feel through continuous client - server interaction The web’s industry’s standard browser language for application logic The web’s industry’s standard language for data manipulation

6. Traditional vs. AJAX based web connections World Wide Web Server World Wide Web Server Traditional browser Ajax enabled browser Browser user interface Web page is updated in the background independent of each request World Wide Web Server World Wide Web Server Browser user interface AJAX Engine Web page is refreshed with each request

7. Bling offered the 1st AJAX for mobile phones Asynchronous (AJAX) communications compensates for slow mobile data speeds World Wide Web Server Bling’s AJAX Client Bling’s AJAX Client Bling’s AJAX Engine User interaction happens independent of data requests

8. Active-Idle-Screen (AIS) Solution for Carriers Bling delivers its AJAX based client on the consumer’s handset idle-screen (or home screen) and delivers content in the form of web–based widgets. The consumer can now have their favorite Web content on their home-screen such as their Facebook or MySpace profile and other popular content like sports score and movie times. For more examples of widgets go to http://widgets.yahoo.com/

9. Bling is installed on the idle-screen for easy access Idle-screen of phone

10. References 1.http://developer.mozilla.org/en/doc s/AJAXhttp://developer.mozilla.org/en/doc s/AJAX 2. http://www.blingsoftware.com/http://www.blingsoftware.com/ 3.http://www.adaptivepath.com/ideas /essays/archives/000385.phphttp://www.adaptivepath.com/ideas /essays/archives/000385.php