1. Jason Long 23 March 2011

2. Products Retail Website Amazon Associates, Marketplace Kindle Digital Downloads Amazon Fresh Amazon Payments Amazon Web Services Amazon Appstore

3. History Began as online bookstore in 1995 Went public in 1997 Unusual slow growth business plan

4. Money Market cap: $70B 2010 Q4 (last quarter) $13B in revenue $416M profit 2009-2010 growth 40% revenue increase 24% profit increase

5. Amazon.toast 2000 $3.12 billion revenue $1.4 billion loss Stock price dropped 2/3 Pivoted 2001 Q4 $1 billion in revenue $5 million profit

6. Target Market Online shoppers Developers

7. Competitors Physical-world retailers Wal-Mart Barnes & Noble E-commerce sites eBay.com, Half.com Specialized stores Web service providers Salesforce.com Google App Engine

8. Secret Sauce Customer experience Convenient Trusted Personal Has “Earth’s biggest selection”

9. Predictions Retail website, cloud platform will continue to grow Will get into mobile market