1. Strictly Confidential - Not For Distribution1 ACNielsen MarketTrack tracked sales: Period ending November 25, 2006 After 1 year almost 80% of new items are gone or vulnerable In 2006 Of the New Grocery Items launched in 2005… >50k= Greater than $50,000 in retail sales nationally 47% < $50k 70% are still active in 2006 30% are no longer available 30% are no longer available 23% > $50k

2. Strictly Confidential - Not For Distribution2 Majority of Canadians are ‘Interested’ in Trying Products Voted Best New Product Very/Somewhat Interested How interested would you be in trying products that have recently been voted the Best New Product through the vote of 10,000 Canadians?

3. Strictly Confidential - Not For Distribution3 Tips for Succeeding in Year 2 Strong consumer acceptance of the product is job #1… Keep those triers! –Launch only with strong product acceptance Support launches into Year 2 to continue trial growth –Consider a brand "new" for at least two years –Do not drop support for a launch after 3 to 6 months of introductory activity The Best New Product Awards helps marketers leverage their products in year 2 of the product life cycle

4. Strictly Confidential - Not For Distribution4 47 Leading Companies are involved in the 2007 Best New Product Awards Returning Companies New This Year

5. PR News Media support for the BNPA Programs continues to grow

6. Strictly Confidential - Not For Distribution6 DateOutletLocationTypeReach 8-Feb-07 Global 11pm News (Global) Toronto (ON)Television Program1,051,000 9-Feb-07 BreakfastTelevision (CITY) Toronto (ON)Television Program504,000 9-Feb-07 BreakfastTelevision (CP24) Toronto (ON)Television Program293,000 9-Feb-07 Canada AM (CTV Network) Toronto (ON)Television Program881,000 9-Feb-07 News: Global 6am (CIII) Toronto (ON)Television Program218,000 12-Mar-07 BreakfastTelevision (CKVU) Vancouver (BC)Television Program52,000 12-Mar-07 BreakfastTelevision (CKVU) Vancouver (BC)Television Program52,000 9-Mar-07 NewsWatch at 5:30 (CKWS) Kingston (ON)Television Program67,700 9-Mar-07 NewsWatch at 5:30 (CKWS) Kingston (ON)Television Program67,700 8-Jan-07 Pubzone.com NationalWeb Site25,572 17-Jan-07 www.marketingmag.ca National (CA)Web Site50,340 Mar-07 Canadian Living National (CA)Magazine4,406,000 Mar-07 Coup de Pouce QuebecMagazine1,428,000 26-Feb-07 Marketing Magazine Toronto (ON)Magazine32,502 28-Feb-07 Rogers Daytime Richmond Hill (ON)Television Program50,000 9-Feb-07 www.citytv.com Toronto (ON)Web Site125,000 TotalsStories:169,303,814 2007 Publicity Coverage: Specifics

7. Strictly Confidential - Not For Distribution7 The BNPA’s were featured on various news organizations and morning shows To view these segments please click hereclick here

8. Current Consumer and Trade Media Partners

9. Strictly Confidential - Not For Distribution9 Canadian Living and Coup de Pouce provide substantial coverage for the winners April 2007

10. Strictly Confidential - Not For Distribution10 2007 saw the continuation of an EXCLUSIVE advertorial opportunity for winning products from Canadian Living and Coup de Pouce. 16 Brands participated in 2007.

11. Strictly Confidential - Not For Distribution11 Winning products also received coverage in a full one page spread in the National Post, one of Canada ’ s leading National Newspapers This 1 page spread is featured in The National Post the day after The Best New Product Awards gala Source: February 9 th, 2007

12. Strictly Confidential - Not For Distribution12 Marketing Magazine continues to provide substantial coverage of the program

13. Strictly Confidential - Not For Distribution13 For the second year in a row, Canadian Grocer have a ttended the gala and provided editorial content of the program

14. Strictly Confidential - Not For Distribution14 May/June 2007March 2007 Our newest trade partners have provided coverage of the 2007 winners

15. Many companies have leveraged their win

16. Strictly Confidential - Not For Distribution16 Procter & Gamble use the BNPA Logo

17. Strictly Confidential - Not For Distribution17 http://link5.streamhoster.com/?u=brandspark&p=%2FBNP2006_FEATURES_OceanSprayLowCal_Eng.wmv&odaid=1800&prog=true To view the commercial please click the link below Ocean Spray used the BNPA logo in their TV campaign

18. Strictly Confidential - Not For Distribution18 Other use of the logo

19. Strictly Confidential - Not For Distribution19 Companies are putting the BNPA logo on their websites

20. Strictly Confidential - Not For Distribution20 Leading Personal Care products have leveraged their BNPA win by placing the logo on their packaging and print to help drive sales

21. Strictly Confidential - Not For Distribution21 Use of logo on packaging

22. Independent Market Research has demonstrated impact of the logo

23. Strictly Confidential - Not For Distribution23 n=204 Independent Research Confirms BNPA’s Ability to Impact Purchase Decision While in the grocery store, what influenced you to buy Dr. Oetker Frozen Pizza that day?

24. Strictly Confidential - Not For Distribution24 Of those aware that Lipton SideKicks Spaghetti won a Best New Product Award… Future Purchase Intent How likely are you to purchase the following products at regular retail prices within the next month? Independent Research Confirms BNPA’s Ability to Impact Purchase Decision