1. 1 © 2001, Cisco Systems, Inc. All rights reserved. SOFTWARE APPLICATION SERVICES and UPGRADES Maintenance for your Cisco Software

2. © 2001, Cisco Systems, Inc. All rights reserved. 2 2 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 2 Cisco Supports Software Application Products Software Application Support/Upgrades (SAS/SASU) Brings new technology to your door Maximizes productivity and revenue per employee Reduces cost of network ownership Increases customer retention and satisfaction Protects your software investment

3. © 2001, Cisco Systems, Inc. All rights reserved. 3 3 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 3 SAS and SAU Service Program Overview Cisco.com Access (CCO) Bug Fixes FTP (build integration process) Minor Upgrades Cdrom (PUT) Major Upgrades Cdrom (PUT) Software Application Support (SAS) Software Application Support + Upgrades (SAU) TAC 7x24x365

4. © 2001, Cisco Systems, Inc. All rights reserved. 4 4 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 4 Cisco Software Application Support Options Non-contract -- purchase upgrades and support on an as-needed basis Software Application Support (SAS) -- telephone and online support, bug fixes and patches and minor version releases (major releases must be purchased through normal sales channels) Software Application Support plus Upgrades (SASU) – SAS deliverables plus major version releases

5. © 2001, Cisco Systems, Inc. All rights reserved. 5 5 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 5 SAS and SAU Details Technical Assistance Center (TAC) 24x7x365 – (800) 553-2447 Cisco.com provides timely communication of new and enhanced functionality – see product pages for specifications http://www.cisco.com http://www.cisco.com For Bug fixes and patches see the links under the Software Center Home page under the heading “Software Products and Downloads” http://www.cisco.com/kobayashi/sw-center/ http://www.cisco.com/kobayashi/sw-center/ Major and Minor “Software Application Upgrade Announcements” are posted to the Software Center home page under the heading “Information” http://www.cisco.com/warp/customer/cc/serv/mkt/sup/sp/maint/ http://www.cisco.com/warp/customer/cc/serv/mkt/sup/sp/maint/ Provide easy access to software upgrades -- Cisco.com Software Center & Product Upgrade Tool (PUT) http://www.cisco.com/upgrade/http://www.cisco.com/upgrade/

6. © 2001, Cisco Systems, Inc. All rights reserved. 6 6 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 6 Value and Benefits of SAS/SASU Timely awareness of new and enhanced functionality Access to software upgrades when your business depends on them Refresh of staff knowledge and skills for rapidly changing technologies Worldwide resources for rapid resolution of issues

7. © 2001, Cisco Systems, Inc. All rights reserved. 7 7 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 7 If you do nothing…. Susceptibility to security incursions Greater expenses for purchasing individual software upgrades Lose ground to competitors by using yesterday’s technology Rapid technological changes Constant state of change and growth

8. © 2001, Cisco Systems, Inc. All rights reserved. 8 8 SP Service Marketing Program Strategy © 2001, Cisco Systems, Inc. All rights reserved. 8 SAS/SASU Costs and Value Value Cost SAS SASU Non- Contract SAS—Software Application Support SASU—Software Application Support Plus Upgrades

9. 9Presentation_ID © 1999, Cisco Systems, Inc.