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1 MONTHLY REPORT DECEMBER, 2009 Planning Division Kuo Chao (Ken) Hung 25 Dec. 2009.

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Presentation on theme: "1 MONTHLY REPORT DECEMBER, 2009 Planning Division Kuo Chao (Ken) Hung 25 Dec. 2009."— Presentation transcript:

1 1 MONTHLY REPORT DECEMBER, 2009 Planning Division Kuo Chao (Ken) Hung 25 Dec. 2009

2 2 Agenda   Review of 2009   Environment and Challenge   Objective & Strategy of 2010

3 3 Total 45.0 Billion VND (107% of 2009 Target) Total 45.0 Billion VND (107% of 2009 Target) Agent Numbers Performance of 2009 FYP Performance (Est.) Unit: Million VND 2009 Review Total 4,934 until 11 th wm (204% of 2009 Target) Total 4,934 until 11 th wm (204% of 2009 Target)

4 4 FYPShare(%)RankGrowth(%) Prudential 629.631.3%110% Bao Viet 521.926.0%249% Manulife 221.911.0%337% AIA 198.39.9%498% ACE 191.29.5%525% Dai-ichi 152.27.6%628% Cathay 34.21.7%7- Prevoir 33.71.7%8106% Korea20.01.0%9- G. Eastern 5.20.3%10- Total 2,008.2100%--36% Unit: Billion VND (FYP of First 3 Quarters ) Note : Est. 2009 FYP is 45 B for Cathay and 2,492B for VN. Market Share is around 1.8% 2009 Review Performance of the Competitors

5 5 2009 Agency Organization Analysis [18% [16% 33% 47% [-5% -3% 2009Q3 Growth Rate 2 biggest companies keeps expanding Group A Group B AIA and Daiichi  significantly Manulife & ACE  a little 2009 Review Note: Including Great Eastern and Korea, Agent Number achieves 91,810 until 2009Q3

6 6 Cathay Product Design Innovation Design & Against Inflation Whole Life Strategy Product Saving & Education Protection Whole Life with Cash Benefit Whole Life 111 with ROP Single Endowment Premium Endowment Premium Child Education Firmly Foundation Term Life Cathay Accidental Medical Rider 2009 Review

7 7 Compensation Scheme Modification New Position Promotion Project Branch Development Officer Performance (NB, Collection…) RecruitmentRecruitment TrainingTraining IA  SAS SAS  SM ↑Productivity & Performance 6~12 months rewards 2009 Review

8 8 Sales Promotion For Agency For Customer International Summit Avg. PFYP ≧ 30 million VND Top 3 Trip to Taiwan C04 promotion Trip to Hong Kong Happy Kids, Lucky Draw Free backpack 2009 Review

9 9 New Branch Setup Da Nang Can Tho Time: 2009.4.20 PFYP: 3015 Million Agents: 511 Time: 2009.10.2 PFYP: 824 Million Agents: 480 Expand service to Mid and South-West Vietnam Complete fundamental development for 4 regional (North, Middle, South & Mekong Delta) 2009 Review

10 10 Agenda   Review of 2009   Environment and Challenge   Objective & Strategy of 2010

11 11 Economic Environment GDPGrowth Inflation Environment & Challenge Economic seems recovering from financial crisis Still need to eye on high inflation Economic seems recovering from financial crisis Still need to eye on high inflation

12 12 Interest Level and Investment HCM Index 10-yr Bond Avg. 8.5% Interest rate maintains at 10 ~ 11% Stock market recovers from bottom Interest rate maintains at 10 ~ 11% Stock market recovers from bottom Environment & Challenge

13 13 New Company Market Devlop- ment Regulation Market Condition Analysis New Company : Cathay, G.E. Korea Prepared : VCLI Bancassurance Universal Life   Market share relocation   Keeps Growing and Growing Higher   Product Innovation   Bank Cooperation   Complete Education and Training System Agent Certification Life Insurance Environment Environment & Challenge

14 14 Challenges of 2010 Environment & Challenge Uncertainty of Interest Rate Challenge Difficulties on Product Design and Pricing Affection High Inflation High Job Opportunity Increase Operation Cost High Turnover Rate  Education and Training Cost 

15 15 Agenda   Review of 2009   Environment and Challenge   Objective & Strategy of 2010

16 16 Five Year Plan and 2010 Target Target & Strategy 2010 Target Note:2009 is estimated, 2010 is target Agent #  40% Market Share: 2.5% Unit: Billion FYP  78% PFYP  89% 5 year Plan and Strategy FYP: 443 Billion VND (CAGR: 53%) Agent #: 12,000 Market Share: 10% and reach5 th place Expanding Organization IA  SAS and  Productivity Keep Setting up New Branch Innovation Product

17 17 2010 Business Objective Recruit IA Aggressively Organization Expansion & Profession Consolidation Compensation & PromotionOrganization Development Fit Vietnam Culture  Quality + Quantity   Qualification & Promotion   New Branch Setup Objective Theme Strategy IA  SAS  EAS  SM Target & Strategy Personal Performance

18 18 Compensation Scheme Modification (FYC Base) Sales Channel Development Target & Strategy One time commission payment  Easier for recruitment Simplify the regulations, e asier to understand  More time for education and supervising 1 1. Enhance the structure 2. Encourage IA to pursue promoted to SAS Manager Level 1 1. Focus on performance 2. Improve personal sales 3. IA  SAS Agent Expansion Manage- ment Develop- ment  Sales

19 19 Product Strategy Target & Strategy Target on Special Group  Company’s Interest Risk Customer’s Worries about Inflation Accidental with ROP High amount Medical Accidental with ROP High amount Medical Short Term Endowment Universal Life Short Term Endowment Universal Life Increasing Sum Assured Interest Feedback Increasing Sum Assured Interest Feedback  Price Comparison Variation of Product Design  % of Rider Attachment Variation of Product Design  % of Rider Attachment

20 20 Promotional Program Target & Strategy For Agency For Customer International Summit Avg. PFYP ≧ 40 million VND Top 5 Trip to Taiwan & Japan Combine Company Activity & Local Culture 2010 World Cup Q2 & Q4 Year End Promotion

21 21 Branch Expansion Ken Hung Target & Strategy Dong Nai Hai Phong Time: 2010.4 Population: 2.3 M GDP per capita: 1,239 USD Time: 2010.10 Population: 1.8M GDP per capita: 1,294 USD  Premium Income and Expanding Organization Enhance the service at urban of 2 Biggest City


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