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RedBrick Health Confidential – not for unauthorized distribution1 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012
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RedBrick Health A Leader in Health Engagement Technology We help employers reinvigorate health and wellness initiatives We create personalized and persuasive consumer experience delivered through web, mobile and live interactions Our technology platform blends financial accountability, clinical and behavioral insight, social and game mechanics, and powerful data analytics We drive healthy behaviors, better outcomes, and stronger returns on everyone’s investment in health RedBrick Health Confidential – not for unauthorized distribution 2 Cargill Incorporated
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The Key to Our Engagement Success: Recognizing that, for consumers, health is… RedBrick Health Confidential – not for unauthorized distribution 3 PERSONAL FINANCIAL SOCIAL
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We Achieve a Better Return on Everyone’s Investment in Health RedBrick Health Confidential – not for unauthorized distribution 7 Sources: 1. RedBrick book-of-business engagement and risk reduction results through December 31, 2010. 2. Engagement comparisons based on 2010 national employee health engagement survey by SNG Research. 3. ROI study white paper available upon request. Speed to ROI (~3:1) 3 3–5 Years Industry RedBrick 2 Years $443 Savings PPPY Superior Engagement 1 10– 40% Others 2 55– 90% RedBrick Higher than Industry Significant Risk Reduction 1 Year 2 % At Risk Year 1 HTN CHOL BMI Nutrition Down 2–27%
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What’s Next? RedBrick Health Confidential – not for unauthorized distribution 8 REDBRICK LIFE … Persistent elements: Rewards Friends Trackers Challenges Resources Our Adaptive Behavior Change Engine is predicated on a few simple but powerful ideas: Behaviors aren’t all the same Habits are best formed (or re- shaped) in small reinforced steps The key to behavior is aligning motivation with ability and well- timed triggers
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Glen Gunderson Chief Business Officer RedBrick Health ggunderson@redbrickhealth.com Thank You.
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RedBrick Health Confidential – not for unauthorized distribution10 5 th ANNUAL EMPLOYER LEADERSHIP SUMMIT BHCAG | FEBRUARY 2012
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