1. 1 Strategic Perspective on DERI What’s DERI’s market? –“Electronic User Service Market” What's driving this market? –Rationalisation & Personalisation Which strategies are applicable to this market? –Automatisation (e.g., Semantic Web Services) –“User Relationship Management” (User Knowledge Management)

2. 2 There is no service without user knowledge! Fictitious Semantic Web (Service) User Blackbox Enter you goal: Give me something that amuses me!

3. 3 Sources of User Knowledge The Semantic Web must represent personal demand AND PERSONAL KNOWLEDGE in order to realistically provide outstanding services. Technically facilitate to "Read your user's mind!“ Observe –Behavioural patterns: clickstream analysis –Business patterns: business intelligence –Test scenarios: usability research Ask –Goal specification: user interfaces –Interactive goal specification: electr. questionnaires –Collaborative service filtering: recommender systems Read you user´s mind –Personal knowledge expressions: text analysis –Integral Personal Knowledge Store: Artificial Memory

4. 4 Definition: Personally universal store for all information in form of small, sub-document-like, and semantically associated knowledge expressions - combining semantic association networks and freely serialized views of these Cognition-related prerequisites: 1. Thought-accompanying storing (express, associate) 2. Thought-accompanying knowledge retrieval (remind, remember) Technical demands: Adapt and deploy semantic technology to generate machine-readability AND human- usability of information. Turn Artificial Intelligence into 'Artificially enhanced Human Intelligence' Artificial Memory Concept - Basics

5. 5 Added value? – Personal Dimension Personal Knowledge Management: -Master the ‘information overload’  PS-KM framework -Improve efficiency -Stop focusing on working results (documents), start supporting the working process itself, i.e. knowledge acquisition Individual Creativity & Innovation: -Ease and stimulate new associations / creative ideas -Assist in problem solving, decision making and planning Teaching & Learning: -(semi-)automatic knowledge assessments of learners, -(semi-)automatic individualised knowledge transfer Applications & Services: -Source of user knowledge for electronic service specifications -User-centric user interface: associating ‘services to knowledge’ instead of binding ‘knowledge to services’

6. 6 AM Link and Communicate

7. 7 AM AM/ DB AM AM/ DB AM Consolidate and Distribute

8. 8 AM Enterprise Knowledge Management Scenario 1. 2. 3. 4. 5.

9. 9 Communication & Collaboration: -Semantic communication and information exchange: message- or document-like views of networked information -Increased efficiency: accompany, replace or extend traditional kinds of knowledge exchange (documents, emails) -Ontology-based publishing, subscribing, alerting Dynamic Organisational Memories: -Enable distributed, peer-based Enterprise Knowledge Management Strategy & Performance Management: - Link strategies to personal goals and knowledge, link personal performance / work to strategic goals (HP Use Case) Enterprise Innovation Management (SFI Proposal) Enterprise/Social Semantic Webs Added value? – Social Dimension

10. 10 Thank you!