1. PERSUADE! Nine Strategies for Getting What You Want

2. Creating a change in someone’s feelings, thoughts and behaviors Persuasion

3. Head Heart Hands H3

4. We do what we think will make us feel good WII-FM Feeling Good

5. “The essential rule when trying to convert someone is DON’T at least not at first just listen” Dennis Ross The Missing Peace Empathy

6. What do you need to know about the other person? Empathy

7. Character Competence Caring Confidence 1. Credibility

8. “I’d like to give more time and money, but...” 84% said they doubted their donation would be put to good use. USA Today Survey 1. Credibility

9. “If people anywhere are to willingly follow someone... They want to assure themselves that the person is worthy of their trust.” Kouzes & Posner 1. Credibility

10. “In a time of universal deceit, telling the truth is a revolutionary act.” George Orwell 1. Credibility

11. “Motivation is getting people to do something out of mutual advantage. Manipulation is getting people to do what you want them to do primarily for your advantage.” Fred Smith 1. Credibility

12. Everybody is doing it Bandwagon Line experiment Pink ribbons Livestrong bracelets 2. Comparison

13. Relationships – Home-based sales parties Likability – Joe Gerard Attractiveness – Celebrity endorsements Similarity – Me too 3. Community

14. Foot in the door Start small Test drive Free trial offer Fence Marriage proposal 4. Commitment

15. 5. Control Reactance Don’t tell me what to do Inoculation – Great nurses

16. Relevant Choose your audience You can’t persuade everyone 6. Connection

17. Simple Concrete Curse of knowledge 7. Clarity

18. Vivid – Paint a picture Detailed – Be specific Unexpected – Miller Time Story – Giving and statistics 8. Color

19. Reciprocity Go first Seek first to understand... It’s not about you 9. Christmas Cards

20. “In order to have influence, you must first be influenced.” Stephen Covey 9. Christmas Cards

21. “You can have everything you want in life if you only help enough other people to get what they want.” Zig Ziglar 9. Christmas Cards

22. InfluenceCialdini Made to StickHeath Blink / Tipping PointGladwell How to win friends... Carnegie Resources

23. Rendall & Associates David Rendall (919) 222-6295 dave@drendall.com web - www.drendall.com lens - www.squidoo.com/fourfactors blog - www.daverendall.typepad.com