4. storytelling PoV: authentic, character-driven drama that captures all your learnings in 3 minutes STORY design

6. dramatic arc action conflict event

7. STORY design action conflict event need insight POV/solution

8. What are we looking for? A story that connects user needs to your prototypes A bit of your story: failure, learning, change Humor + insight Can be a skit or a play… 3 min presentation + 5 minute question and answer

9. storytelling TIPS straightforward clearly state your insight(s) & intent quick shorter is better, only necessary details concrete use examples, details, scenarios surprising describe the “obvious” in a new way dramatic leave tension + unanswered questions authentic be honest personal focus on a character, 1st person voice

11. character action conflict event resolution reaction user need solution What is the focus of your solution? What is missing from their life? Who are they? What do they want? What kind of response did you get? Instructions 25 min PREP You have 25 min to prepare your story. Make sure to hit all four points above. 3 min SHARE You’ll have 5 minutes to tell your story to your group. 2 min FEEDBACK Capture feedback using the +, delta,?, ideas capture sheet. Sharing Stories

12. Feedback for the group Questions to answer: -What’s the headline of their idea? -Did you get a sense of who the user is? -Was the need clear and compelling? -How did they do on the criteria below? straightforward clearly state your insight(s) & intent quick shorter is better, only necessary details concrete use examples, details, scenarios surprising describe the “obvious” in a new way dramatic leave tension + unanswered questions authentic be honest personal focus on a character, 1st person voice

13. fold here Write a simple / active sentence… noun verbnoun The policeman climbedthe fence. PLACE 3 POST-IT’s IN THIS SPACE Respond here: noun verbnoun.