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Radio Content Analysis 101.3 WWQQ Maghan Gerrald Maria Giandomenico Mark Miller.

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Presentation on theme: "Radio Content Analysis 101.3 WWQQ Maghan Gerrald Maria Giandomenico Mark Miller."— Presentation transcript:

1 Radio Content Analysis 101.3 WWQQ Maghan Gerrald Maria Giandomenico Mark Miller

2 About WWQQ…  Owned by Cumulus Media  www.wwqq101. com www.wwqq101. com  Format: Country

3 Target Audience…  Target audience is primarily adult male. Ads on their website are targeted towards men, such as the two shown here, Buffalo Wild Wings, Nascar, and Briggs Equipment.

4 WWQQ Content Analysis

5 Station Contests…  Megaticket Give-away  Church’s Chicken  CMT Awards Tickets  Kodak Camera Give-away  CD Give-away

6 Commercials  Car Ads- 14  Restaurants- 4  Phone Co.- 2  Other Regional- 13 - Azalea Fest - Watermark Marina of Wilm. - Cape Fear Yacht Sales

7 Station Spots  Weather- 6  Time Saver Traffic- 3  Station ID- 28

8 Artist Breakdown  Female Artists: 8  Male Artists: 28  Recurring Artists: -George Strait -Tim McGraw  Recent Songs (Top 40 Country List)

9 DJs  10-11am Bridgett Banks - goofy, upbeat  2- 3 pm John Stevens - happy, laid-back  6-7 pm (Fill-in) -didn’t say much at all  Nighttime- Lia Knight

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