Facebook.com/seoJim IMNinjas.com/pubcon us: pubcon pw: ninja Jim Boykin April 2013 CEO/Founder of Internet Marketing Ninjas.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Jim Boykin April 2013 CEO/Founder of Internet Marketing Ninjas Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Many site owners thought their Content and Links were just fine prior to the update that hit them.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Panda Mostly about Content (Quality and Amount) and Usability (Pogosticking)

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Is More Content Better? Is Fresh Content Better? Is it always a good thing to grow your site? New Ways to Think about Content

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja More is NOT always better Things to consider

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Used to be 1000 pages, but we added 99,000 new pages.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Fresh Content is Not Always Better.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Pogosticking vs. Bounce Rate

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Penguin is mostly about Backlinks

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja What’s in a Name? Web Spam Over Optimization Penguin

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Optimize too much and I’ll get you! hehehehehehe hehehehehe

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja There is no such thing as “Hundreds of Directories" There is no such thing as “Hundreds of Article Syndication sites" There is no such thing as “”Hundreds of Blog Reviews" There is no such thing as “Hundreds of Guest Posts" There is no such thing as “Hundreds of Forum Comments" A Few Link Building Myths

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Our Bad-o-Meter Tool Or use our: Find Broken Links, Redirects & Site Crawl Tool

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Did You Buy Links?

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Too Much Exact Match Anchor Text

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Most Common Backlink Anchor Text is all Keyword Phrases and not Branded Phrases BobsWidgets.com Top 5 Most Common Backlink Anchor Text Cheap Widgets Discount Widgets Online Widgets Widget Store buy Widgets Bobs Widgets www.bobswidgets.com BobsWidgets.com Bob Jackson Widgets Bob’s Store

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Does your website has thousands of pages, …But only a few of those pages have backlinks to them?

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja If you bought Low Quality Blog reviews, you might be in trouble Example http://BobsRockBand.com/cheap-widgets.html

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Tons of article syndication ArticleJim.com Article Olivier.com AaronsArticleSite.com ArticleMark.com ArticleDick.com ArticleJane.com

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Too Many Links from Homepages of other sites

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Forum posts/Comments by unranked author names

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Too many links from the same C Class IP Range

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja What does you Neighborhood Co Citation Look Like?

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Pages that Link to You Who Else do they Link out to? http://www.internetmarketingninjas.com/jim/i mages/co-citation3.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Do you know who your site links OUT to? Find Broken Links, Redirects & Site Crawl Tool Imninjas.com/tools First tool on the page

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Penguin Solutions The Disavow Backlinks tool

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Don’t Blog or Tweet this Tool Imninjas.com/google-backlinks/ pubcon ninja Keep a secret. One week Pass. Public release in a few weeks. Run at night (slows computer down) Use dead links and Patterns to find crap

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Google’s new Find Backlinks by Date Google found them.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Please let me out of Jail. I will stop chasing short tail and I will do great things to build my brand from now on.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Reconsideration Requests: Save all the data to google docs or a webpage and reference in your report. Record your entire backlink profile via Majestic, OpenSiteExplorer, and ahrefs….or use Google Webmaster Tools Links by Date Note all links you feel are bad and that you've contacted to have the links removed. Save a few copies of your emails you sent to show Google. Show links you were able to remove. Show that you wrote again to emails that were bounced. Show them you have done everything you can to get those links removed. Tell them you Fired your SEO Company Tell them you fired the person who hired the SEO Company too. Tell them you’re a converted Matt Cutts and Webmaster Guidelines Fan. Tell them you’re not chasing phases anymore. Tell them you’re all about Branding and doing good things that earn trust Tell them what your future plans are, and how you've changed. Start doing the things you said you’ll do…and don’t buy links again… and Change your strategy from here on out….you’re done with the short-tail game.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Where should you be getting links from now ???

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Long Tail vs. Short Tail

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Getting Links/Likes/Signals w/o looking like you’re trying to

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Here’s a few way to get real links. Real Blog Comments on Real Blogs in recent posts Real Forum comments on related forums in recent threads Infographics - Academic Articles promoted to academics Real Guest Posts on Real Sites - Find experts and interview them - Sponsor Events - Tell People about Errors on their site – fix links - Research competitors Backlinks and pages that got backlinks - Charity links - Scholarships - Awards and Badges - Create Viral Content - Widgets – Contests - Hire an Authority to Write for you - Create Guides – Blog to get links - Jobs Page - Videos - Give away stuff

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Get real blog comments on related blogs. But stay away from sites like these.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Real forum comments on related forums. How Search for the topic name with the word “forum” after it to find forums. Think Authorship… FYI, this is another way you can build up your author trust.. But Stay Away From These:

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Awards and Badges

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Scholarships

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Donate to Causes

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Sponsor Things and Events

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Real Guest Posts on Real Sites Huh? http://www.backwoodssurvivalblog.com/2012/11/guest- post-pay-day-loans-are-they-trap.html http://www.backwoodssurvivalblog.com/2009/03/high- stakes-gambling-in-washington.html Ann Smarty’s http://myblogguest.com/

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Infographics Matt Cutts to Eric Enge “This is similar to what people do with widgets as you and I have talked about in the past. I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree. The link is often embedded in the infographic in a way that people don’t realize, vs. a true endorsement of your site.”

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Tell People about Errors on their site – Fix Links Hi Bob, I wanted to point out a few broken link on one of your pages. On, http://www.teachers.harvard.edu/rice/car-history.htm About halfway down the page, under the section called “Henry Ford”, you have a link that says “Henry Ford and the Assembly Line” that seems to go to a broken page. FYI, I did find the other great page about Henry Ford and his work on assembly lines on this page http://www.carparts.com/history/henry- ford.html if you wanted to fix your broken link. Just thought I’d let you know, Jim

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Contests

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Widgets and Applications and Quizzes

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Create Guides and Learning materials

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Some ideas of things to write about or to explore.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Academic Articles Promoted to Academics Elementary School Guide to Computers How to Build your own computer How to keep your kids safe online The History of the Camera The Father of Modern Computer Science, Alan Turing The science behind how cleaning chemicals work Sir Isaac Newton & the Law of Gravitation Aviation Legends: The Tuskegee Airmen The science behind flight. Guide for Students Traveling Abroad A Guide to Wind Energy Light Energy: The Electromagnetic Spectrum A guide to Solar Energy

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Research Competitors Backlinks Can I get on the exact page that links to my competitor? If not Can I get a link on that site somewhere? If not Can I get a Tweet, Follow or like?

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Find Experts and Interview Them

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Hire An Authority to Work for You

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Start Blogging

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Grow Your Following

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Get Links from Trusted People To quote Google’s Agent Patent: Similarly, if the signer has a large reputational score due to the writer having an established reputation for providing accurate reviews, the rank of the referenced content can be raised accordingly.

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja 1. Build Your Brand/Community 2. Stop Chasing the Short Tail 3. Write Great Content to get Links and mentions 4. Start Making Connections with Influencers 5. Only publish new “Main Pages” or pages that will get signals (social, links, referral traffic) 6. Get Signals and Traffic to you site from Social Places 7. Get Signals to your site from Hubs and Authorities in your Industry 8. Find ways to get people to return to your site. 9. Utilize Authors on your site, and get links from authors when possible. 10. Create Great Resources so you don’t have to ask for links. Advice for 2013 from Jim

Facebook.com/seoJim @JimBoykin @NinjasMarketing IMNinjas.com/pubcon us: pubcon pw: ninja Jim Boykin April 2013 CEO/Founder of Internet Marketing Ninjas Owner of : WebmasterWorld - SEOChat - Cre8asiteForums - Devshed - ThreadWatch

Facebook.com/seoJim IMNinjas.com/pubcon us: pubcon pw: ninja Jim Boykin April 2013 CEO/Founder of Internet Marketing Ninjas.

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