1. PRSA Looking Toward 2020 and Beyond

2. What is our future??

4. PRSA Must Adapt, Evolve … or risk irrelevance Audit ourselves fearlessly Identify new opportunities and expand offerings to serve the evolving needs of our members Foster smart, strategic growth

5. By The Numbers… 22,000+ Members in 110 Chapters11,000+ Students in 347 Chapters10 Districts, 14 Professional Interest Sections 76 Percent – Female 70 Percent – Under 50 Half are Managers or Directors 73 Percent Worked in PR > 10 Years Millennials are 32 Percent

6. PRSA Strategic Plan… Our Roadmap Advocacy Communities Education Excellence Growth Ethics and Diversity are our foundation and core values, the underpinnings of all that we do. They transcend our overarching strategies and areas of focus. Goals

7. National Member Research Takeaways Members want access, advocacy and networking opportunities PRSA should prove the value of PR to those outside the discipline Most members are satisfied with PRSA membership and plan to renew Nearly three-quarters of members would recommend PRSA to a colleague Members increasingly view PRSA’s online resources as valuable Motivating non-members to join requires active promotion of PRSA resources

8. Excellence Overall Membership - Satisfaction, Recruitment, RetentionFinancial PerformanceEthicsDiversityInternational ConferenceAwards and HonorsProfessional DevelopmentPRSSA

9. Silver Anvils Industry's Most Prestigious Award One third of all Silver Anvil winners have a budget of less than $100,000 16 categories and various subcategories

10. PRSA: The Leader RelevancyGrowthRetention

11. Strengthening the APR

12. Learning Management System Online learning Self pacedTutorialsOn demandPodcastsSimulationsCertificatesAssessmentsStudy guides

13. More than 40 on-demand webinars Two new courses: 1.Writing Skills to Increase PR Reach and Results 2.Creating Effective Integrated Marketing Communications Campaigns Coming soon! Visual Storytelling Mastery Social Media Learning Management System Upcoming Offerings

14. Marketing & Membership Growth

15. B-R-A-N-D Website

16. Leadership and Governance Recent bylaw change from Leadership Assembly – 2014 National Board Service District Service Chapter Service

17. Communicating Public Relations' Value

18. Sections Task Force

19. PRSA Foundation The PRSA Foundation works to improve racial and ethnic diversity in public relations. An independent 501c3 non-profit, the Foundation supports undergraduate public relations education, builds understanding of the challenges through research, and partners with leading organizations.