1. Prof Communication May 9, 2014 Objective: Use correct grammar, punctuation, and terminology to write a document. Present informal and formal presentations. Assignment: Informative/Persuasive Speech Today – persuasive information / notes Topic Due by End of Class – sign up sheet with sub Tuesday 5/13 – Eulogy speeches due Dress appropriately and have a picture of your cartoon character Thursday 5/15– Finish writing Informative/Persuasive Speech Monday 5/19- Practice Speech / Peer Evaluation of Speech Wednesday 5/21 – Informative/Persuasive Speeches Due Warm-Up: Who was your Eulogy written for?

2. PERSUASIVE SPEECHES Convincing your audience to do what you want them to do…

3. T YPES OF P ERSUASION Question of Fact Concerns a statement that can be seen as either true or false “Recycling can save the school money” Question of Value Deals with what is right or wrong, moral or immoral “Abortion is wrong” Question of Policy Focuses on a particular action – you try to convince the audience to act on or change a policy “School uniforms should be required at PHS”

4. C HOOSING A T OPIC Your topic should be something you feel strongly about Your topic should be something that others may have different views on Your topic should be something that is relevant, current and unresolved

5. A UDIENC EA NALYSIS How does the audience feel about your topic? Audience Types Mostly Favorable Majority of listeners agree with your thesis Goal – sustain and build on favorable attitude Mostly Neutral Majority of listeners have not reached a decision Goal – give them enough information to take a stand Mostly Apathetic Majority of listeners have no interest in your thesis Goal – make a personal connection, show listeners how the topic affects them personally Mostly Hostile Majority of listeners oppose your thesis Goal – open the minds of listeners to at least give your ideas a chance

6. Y OUR T HESIS S TATEMENT Should state either… The fact you want to establish The belief you want to change or establish The policy you want your audience to support or act upon Should be… Clear Concise

7. O RGANIZ ATIONALP ATTERN S Deductive Statement of Reasons Direct support, here are the reasons Problem-Solution Identifies the problem, promotes a solution Comparative Advantage My plan, way, idea is better than the best alternative Inductive Criteria-Satisfaction Establishes criteria for good plan, idea, etc., then proves that your idea, plan, etc. meets those criteria Negative Method All the other ideas are bad, so choose mine Monroe’s Motivated Sequence Attention, Need, Satisfaction, Visualization, Action

8. P ERSUASIVE T ECHNIQUES ( AGAIN !) Apply Logical Reasoning (LOGOS) Testimonials Statistics Facts Expert Opinions Develop Emotional Appeal (PATHOS) Specific examples (personalize it) Vivid language (metaphors, parallelism, etc.) Establish Your Credibility (ETHOS) Competence – your argument is well qualified Sincerity – you are genuine Dynamism – you are energetic and enthusiastic

9. I MPORTANT I NFO ABOUT SPEECH 1.Pick up a Informative Speech Assignment Sheet & a Outline Worksheet. – READ ALL INSTRUCTIONS BEFORE CONTINUING 2.Note: Speech must be ready the first day or its 15 points off, 30 points the second day – 0 after this. We are too short on time to give any extra time after that! 3.By the end of class you must sign up for your topic. You will need to say if you are doing the Principal or the Hero Speech. 4.Begin working on your outline. 5.Work quietly. There should be NO TALKING!