1. LOGO Rupert Murdoch and the News Ltd Paywall Are online readers willing to pay for news that was once free? Liangliang ZHANG (Cathy) 3230278 Yuan YUAN (Julia) 3239273 Gangjian CHEN (Jason) 3239240

2. LOGO Contents Introduction 1 Background Info & Change in Traffics 2 Debate: The way of the future 3 Debate: Paywall will not work 4 Conclusion 1

3. LOGO Background Information  Rupert Murdoch  The News Ltd Picture from ： http://news-corp-relations.blogspot.com/2011/02/intro-to-news- corp.html

4. LOGO Background Information  Paywall Picture from: http://www.mediaweek.co.uk/news/1033341/News-Corp-prepares-launch-digital-news-aggregation-platform/

5. LOGO Background Information Picture from:http://www.web2society.com/webtrends/the-times-paywall-is-going-to-work-%E2%80%A6-for-now-%E2%80%A6/

6. LOGO Change in Traffic

7. LOGO Debate Will News Website Paywall Work?? Newspaper paywalls are the way of future A decent Start It is too late to start charging for newspapers online that once was free Debate

8. LOGO For Picture from: http://www.colonelradioshow.co.uk/memoirs/tourettes-all-round/2010/10/

9. LOGO For  Paywall are the way for the future journalism :  News are not news Celebrity gossip vs. well written stories  New platforms Future devices eg. iPad  Quality versus Quantity Loyal reader  Ad-funded newspaper are not sufficient

10. LOGO Against Picture from: http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch-pathetic-paywall?INTCMP=ILCNETTXT3487

11. LOGO Against  It is too late to put up a paywall  Customers do not have the expectation to pay since web news emerged  There are so many substitutes for online news websites  The product is not worth the price  Too little emphasis on substance  Too much time spent on entertaining and exciting readers  The loss of potential readers from entering the website  The loss of existing readers and advertisements  Both of those would switch to other websites that offer same content

12. LOGO Conclusion  Is Rupert Murdoch’s paywall a success or a failure? OR

13. LOGO Reference  Reference:  http://www.computeractive.co.uk/ca/pc-help/1933796/paywall-media-industry http://www.computeractive.co.uk/ca/pc-help/1933796/paywall-media-industry  http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch- pathetic-paywall?INTCMP=ILCNETTXT3487 http://www.guardian.co.uk/commentisfree/2010/mar/26/rupert-murdoch- pathetic-paywall?INTCMP=ILCNETTXT3487  http://www.businessinsider.com/could-the-times-paywall-actually-be- successful-2010-11 http://www.businessinsider.com/could-the-times-paywall-actually-be- successful-2010-11  http://www.mediaweek.co.uk/news/1033341/News-Corp-prepares-launch- digital-news-aggregation-platform/ http://www.mediaweek.co.uk/news/1033341/News-Corp-prepares-launch- digital-news-aggregation-platform/  http://www.hydrapinion.com/index.php/work/2010/03/29/4-reasons-why-the- great-paywall-of-murdoch-will-succeed http://www.hydrapinion.com/index.php/work/2010/03/29/4-reasons-why-the- great-paywall-of-murdoch-will-succeed  http://www.nndb.com/people/420/000023351/ http://www.nndb.com/people/420/000023351/  http://www.journalism.co.uk/young-journalists/september-2010-debate/why-a- paywall-is-essential-for-journalism/ http://www.journalism.co.uk/young-journalists/september-2010-debate/why-a- paywall-is-essential-for-journalism/

14. LOGO Liangliang ZHANG (Cathy) 3230278 Yuan YUAN (Julia) 3239273 Gangjian CHEN (Jason) 3239240 Rupert Murdoch and the News Ltd Paywall Presented by: