1. Case: Benetton Group 7 Sanny Utama Woogy Joyce Mona

2. History –Established in 1965 –Sweater –Founded by Luciano, Giuliana, Gilberto and Carlo Benetton –Villa Minelli in Ponzano, 30km from Venice

3. Mission Statement –"to photograph new collections in unusual places while incorporating diversity as well as uniqueness. “ Edizione Holding A Network of 2000 entrepreneurs with 5,000 shops in more than 120 Countries Background

4. Brands Clothing Sector Sportswear and equipment sector

5. Strengths A made in Italy and Europe product with style and quality focused on the local requirements of the world market Licensing

6. Networking DCM Benetton India Limited (a 50:50 joint venture between DCM and Benetton) –women, children and accessories

7. Benetton Strategy Sharing a business idea Brands power and other support Trust and reciprocity

8. Networking Activity Visualize the Invisible

9. Requirement Audiences divide into two groups 4 volunteers : 2 gals, 2 guys Bring your name tags

10. Assumption All the audiences are your friends; we know each other After a person has been chosen, you cannot chose him/her again 2 left choose your right 2 right choose your left

11. Conclusion Networks are everywhere but always invisible Can add value to the company Example: Benetton