1. Visual as Argument Objective:
To evaluate visuals for persuasive elements
To recognize how visual arguments target a
specific audience
Even if those who produce images shape the messages those images convey, those of us who “read” them are by no means passive. Human vision is selective: to some extent, we actively shape what we see.

2. Notebook paper
Take notes by answering the following questions for each image presented:
Where does your eye go to?
What do you notice first, second, and third?
What are some of your initial feelings?
What could this be advertising?

6. Quickwrite
All three slides were advertising the same corporation. Which corporation do you think it is? What are they are the physically selling? What idea are they selling? How do the two work together to create a message?
United Colors of Benetton

7. CSE Paragraph
Even if those who produce images shape the messages those images convey, those of us who “read” them are by no means passive. Human vision is selective: to some extent, we actively shape what we see.
Write a paragraph in which you discuss how you interpreted a message based on what you saw in one of the previous images. Use details for support and specific background information from your life to explain your understanding.