1. Definition Real·tor (re'al-tôr') a registered collective membership mark which may be used by real estate professionals who are members of the NATIONAL ASSOCIATION of REALTORS ® and subscribe to its Code of Ethics.

2. Proper Use by Members In connection with their name o Sarah Smith, REALTOR ® o John Doe, REALTOR® In connection with the full legal name of their real estate business o Smith Realty, REALTORS ® o Sunshine, Inc., REALTORS ®

3. Examples of Proper Use www.tsmithrealtor.com www.smithrealtyrealtors.com jdoerealtor@gmail.com realtorjanechicago janesmithrealtor realtor_jane_number1

4. Examples of Improper Use floridarealtorsmith@gmail.com www.bestrealtor.com www.commercialrealtors.com REALTOR_mom JaneChicagoRealtor Number1realtor

5. Proper.REALTOR Domains janesmith.REALTOR jsmith.REALTOR chicagojane.REALTOR sunnysiderealty.REALTOR

6. Improper.REALTOR Domains js.REALTOR janesmiththebest.REALTOR janesmithrealtor.REALTOR sunnyside.REALTOR

7. Trademark Resources Available through www.REALTOR.orgwww.REALTOR.org Membership Marks Manual: http://www.realtor.org/membership-marks-manualhttp://www.realtor.org/membership-marks-manual “Make Our Marks Remarkable” Video: http://www.realtor.org/logos-and-trademark- rules/make-our-marks-remarkablehttp://www.realtor.org/logos-and-trademark- rules/make-our-marks-remarkable “Why NAR Protects the REALTOR® Trademark” Video: http://www.realtor.org/videos/why-nar-protects-the-realtor-trademark http://www.realtor.org/videos/why-nar-protects-the-realtor-trademark Trademark Frequently Asked Questions: http://www.realtor.org/logos-and-trademark- rules/logo-trademark-faqhttp://www.realtor.org/logos-and-trademark- rules/logo-trademark-faq Trademark Use on Social Media: http://www.realtor.org/logos-and-trademark-rules/trademark- use-on-social-mediahttp://www.realtor.org/logos-and-trademark-rules/trademark- use-on-social-media

8. All of the slides from today’s presentation are available via the link below and on the Law & Policy page of www.realtor.org.www.realtor.org

9. THANK YOU Chloe Hecht checht@realtors.org