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Published byBrittany Stanley Modified over 8 years ago
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Meet Julie How we brought our brand to life online
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Presented by Wendy Lachance Manager, e-Business Development Brad Scott Product Manager, Customer Acquisition
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The challenge
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How can we help you? Our new brand Helpful, friendly, open, inviting aperio branches
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Brand vs. Web Warm and funny vs. cold and sterile Generic web platform Say “Welcome” online
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Getting aperio online Greeter – welcomes, answers questions, directs traffic A visit is an experience Innovative but functional
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The solution
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Meet Julie Online greeter Reflects brand Brings branch experience online
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Let’s take a look.
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Getting to Julie
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Getting to the idea Clear goals Cross-functional team Never settle Innovate
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OK, now do it Julie is just one element Don’t get in the customers’ way Part of a complete overhaul of the site
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Getting the word out
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Staff first Introduced Julie to her co-workers Tell a friend
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Staff first Introduced Julie to co-workers Tell your customers and friends
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Meet the press Innovative press releasepress release
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The results
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First, the stats Overall website page views up 29% Time spent on site up 25%
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First, the stats 10% of visitors interact with Julie 2.9% of visitors click through, four times the industry average 30% click the “More” button
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The press Vancouver Sun Marketing Magazine Credit Union Management and other CU publications Open Source CU and other blogs
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The press Total media value: $23,000
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Warm and fuzzy stuff Brand-building Goodwill Trendsetting
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Warm and fuzzy stuff Brand-building Goodwill Trendsetting
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Lessons learned
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Your biggest branch is your website Know your brand and show it off Function over form Good is the enemy of great
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How can we help you?
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