1. Jolene Bradley Senior Communication Strategist RCMP Federal Policing
Communications and the Media
Jolene Bradley
Senior Communication Strategist
RCMP Federal Policing

2. Overview Communications in a Major Event Management of the Media
Social Media
Communication with the public
Outreach
Questions

3. Major Requirements for Communications
Access to the intelligence/information
Constant, ongoing outreach to and with all stakeholders
Means to reach ALL audiences
Awareness of the decisions, intelligence and planning processes

4. A few of our challenges…
Reputation management = success or not
Coordinated response (large # of stakeholders)
Security response to protests
Community not aware of security response
Other information sources will fill the “gap”
Intense public and media scrutiny
Social media

5. Communication Objectives
Build and maintain public confidence in security measures.
Engage in transparent and timely interactions with the media while protecting the integrity of security operations.
Provide timely communications (internal and external).
Keep federal, provincial, municipal governments, partners, and other law enforcement and emergency agencies informed with regard to comms activities and issues management.

6. Role of Communications in a Major Event
External communications
Internal communications
Website (internal and external)
Social networking sites
Media Relations
Community Relations Group

7. 9 5

8. The Media

9. Managing the media Challenges…
Where’s the story?
Number of accredited & non accredited media
They get it wrong but the public listens!
“Experts”
Social Media
Location for daily media briefings

10. Dealing with the media Relationship building Technical Briefings
Proactive media interviews
Timely reactive media interviews
Provision of photos and videos
Detect and Correct
Website was our one-stop-shop

11. “I dunno about this guy…”
They want to know:
“Am I safe?”
“Are you competent?”
“Can I trust you? (Are you telling the truth?)”

19. Media Relations
Team Leaders and Public Affairs staff were deployed to 5 main locations:
GPPAG (Gov. Partners Public Affairs Group)
Vancouver Command Centre (Silver Comdr. Resource)
Whistler Command Centre (Silver Comdr. Resource)
VANOC Main Media Centre
Whistler Media Centre
Note: Dedicated resources will also be assigned to assist ISU Public Affairs from RCMP National Communications Services (PACS)

20. Social Media Twitter: http://twitter.com *
Facebook: *
Tweetdeck: *
Hootsuite: *
Delicious:
LinkedIn:

21. Facebook and Twitter Stats
Referrals from Twitter (From Twitter to our site): 1,599 Referrals from Facebook (From Facebook to our site): 2,243 Twitter followers: 1,877 Facebook likes: 228

22. Stats as of June 27, 15:45 hrs
Public web site: Overall Visits = 300,517 Unique Visits = 244,653 Top Content: (What content are the users going to) Pageviews for content - G8 = 173,097 Pageviews for content - G20 = 631,912

23. Community Relations Group Mandate
The Community Relations Group mandate was to establish and maintain open and transparent lines of communication with all stakeholders who may be affected, directly or indirectly by the Major Event
The CRG built a relationship of trust, mutual understanding and respect between the ISU and all stakeholders/external parties

24. Roles Community Businesses Municipalities Emergency Services
Associations
Protesters

25. Community Relations
The CRG actively engaged affected community members to educate and keep them apprised of the event and its impacts.
This function mitigated issues that ranged from minor complaints to violent conflict.

26. Activist Liaison
The CRG liaised with activists to establish open lines of communication.
This dialogue acknowledged activist right to protest and ensured they were advised of police expectations, actions and consequences.

27. Questions ?