1. Helmets: Get your head into it By: The Crash Test Dummies Megan Davis, Meishel Fortino, Thi Le, Kim McPike and Adam Ratliff

2. Cultural descriptions  Stereotypes  Outlaw Image/Gangs  Drugs/ETOH  Long hair/Long beards  Leather/chains  Tattoos  Famous Icons

3. Michigan Law  Previous Law  Current Law  21 Years Old  $20,000 medical benefits  2 years or safety course

4. Statistics  17 Million deaths  Dollars saved  Insurance Increases by 34%  TBI: 13 times more expensive

5. Preventative Measures  Appropriate attire  Over-the-ankle footwear  Long pants  Long-sleeved jacket  Full-fingered motorcycle gloves  Helmet usage:  Lower the risk of death by approximately 40%  Lower the risk of head injury by 69%

7. Preventable Motorcycle Injuries  Total brain injuries  Death  Road rash/integumentary trauma  Traumatic musculoskeletal injuries

8. Healthy People 2020 Goal/Objective: Increase the proportion of motorcycle operators and passengers using helmets

9. Action Plan  Educate  Safety Awareness http://www.youtube.com/watch?v=b HmRebeHvFo&list=UU0_CTpZAmXx3zwkq2Xq vusA&index=12&feature=plcp

10. Health Belief Model  Preventative measures  Helmet use  Intervention to promote willingness  Education  Promotion  Perceived threats of TBI or death  Barriers  Michigan law

11. Conclusion http://www.youtube.com/watch?v=6rZCg1 OkXgg&feature=em-share_video_user

12. References  Dickert-Conlin, S., Elder, T., & Moore, B. (2011). Donorcycles: Motorcycle helmet laws and the supply of organ donors. The Journal of Law & Economics, 18, 195-215.  Helmet use among motorcyclists who died in crashes and economic cost savings associated with state motorcycle helmet laws — United States, 2008–2010. (2012). Morbidity and Mortality Weekly Report, 61(23). Retrieved from http://www.cdc.gov/mmwr/preview /mmwrhtml/mm6123a1.htm?s_cid=mm6123a1_w  Homer, J., & French, M. (2009). Motorcycle helmet laws in the United States from 1990 to 2005: Politics and public health. American Journal of Public Health, 99, no. 3, 415-423. http://dx.doi.org/10.2105/AJPH.2008.134106  Jones, M. M., & Bayer, R. (2007). Paternalism & its discontents: Motorcycle helmet laws, libertarian values, and public health. Public Health Then and Now, 97, no. 2, 208-217.

13. References  Pender, N., Murdaugh, C., & Parsons, M. A. (2011). Health promotion in nursing practice (6th ed.). Upper Saddle River, NJ: Pearson Education.  State of Michigan. (2001-2013). Motorcycle helmet use in Michigan. Retrieved November 14, 2013, from http://michigan.gov/sos/0,4670,7-127-1585_50413- 277037--,00.html  U.S. Department of Health and Human Services. (2013). Injury and violence prevention. In Healthy People 2020. Retrieved November 14, 2013, from http://www.healthypeople.gov/2020/topicsobjectives20 20/objectiveslist.aspx?topicId=24