1. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Entertainment from 25 Feet 2 nd Digital Entertainment Conference, 11 th Nov, 2008, ITC Grand Central, Mumbai Jai Maroo jaimaroo@shemaroo.com@shemaroo.com

2. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Key Points Web & Mobile channels : Content Owners Approach ? Movies On Demand : How & When in India Innovative Customized Offering OnDemand Services : Bollywood’s Perception

3. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Web & Mobile channels : Content Owners Approach ? Today even the traditional Content Houses have come of age to accept web & mobile channels as revenue streams & modes of promotion. Revenue Stream Should not affect other revenue streams Platforms should accept it as a cost centre Content is not created or acquired for free Transparent & Timely reports should be provided Definitely enhances visibility & penetration Promotional Tool Better allocation of marketing budgets Offers more targeted marketing options More integrated interactive solution Rational cost levels allow for prolonged campaigns

4. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Movies On Demand : How & When in India HOW Yes it is available through a few web portals, but is the bandwidth good enough to provide a quality viewing experience to the consumer & not to forget the screen size. MOD on IPTV : A few have started & some are on the verge of rolling out. But can we wait more, maybe yes before making an alternate choice. MOD on Digital Cable : Now that’s really interesting since the Analog cable players have a ready mass to offer interactive services by taking their networks to the next level. PPV over DTH : Would we really qualify this as a true Movie On Demand ? WHEN Superior Quality True MOD over Broadband, IPTV & Digital Cable in India is not more than 6 months away.

5. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Innovative Customized Offering Typically every movie is exploited on a min. of 4 platforms during its life cycle. Consumer have multiple options to catch up on a movie missed in the theaters on other platforms Maybe its not Movies that I really want to watch on an On Demand Platform How about something like this:

6. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 OnDemand Services : Bollywood’s Perception Bollywood’s reaction to a fully realised OnDemand Film Universe Significant increase in revenues Much awaited distribution solution & blow to piracy Shrinking of release windows across platforms Better accountability & reporting Streamlining/consolidation in value chain Encouragement for aspiring talent to innovate Will allow the industry to go beyond stereo type films by allowing each type of content to find it’s audience

7. www.shemaroo.com 2 nd Digital Entertainment Conference 11 th Nov,08 Thank You Jai Maroo jaimaroo@shemaroo.com Shemaroo Entertainment Pvt. Ltd. Shemaroo House, Plot No. 18, Marol Co-operative Industrial Estate, Off Andheri – Kurla Road, Andheri (East), Mumbai 400059. Phone (91-22) 4031 9911 Fax(91-22) 2851 9770 Website: www.shemaroo.com