1. Breakfast Briefing Barry O’Leary CEO IDA Ireland

2. Mission Statement “IDA will maximise the impact of FDI in the transformation of Ireland into a global hub for innovation and commercialisation, bringing new employment opportunities and economic benefits for all its people by sustaining and winning high quality investment. In collaboration with other stakeholders, IDA will ensure Ireland remains a uniquely attractive environment in which multinational companies can grow”.

3. Current Impact of FDI gh KEY FDI IMPACTS ON THE IRISH ECONOMY - €110 BN Exports - 240,000 Jobs in Total - 50% of Corporation Tax - €19 BN Expenditure - €7 BN Payroll - 73% of Business RD&I expenditure WORLD LEADERS CHOOSE IRELAND - 8 of the top 10 in ICT - 8 of the top 10 in Pharmaceuticals - 15 of the top 25 in Medical Devices - More than 50% of the world’s leading Financial Services firms

4. Key Considerations in Strategy Unemployment Balanced Regional Development Relative Competitiveness Growth in Services Sustain and develop existing FDI New Markets Megatrends Reputation Government Focus – Smart Economy Involvement in Broader FDI

5. Evolution and Future of FDI *Illustrative examples only

6. High Level Goals 2010-2014 62,000 New Jobs Regional Economic Development Emerging Growth Markets RD&I Investments 105,000 Impact 50% of Investments outside of Dublin and Cork 20% of Greenfield investments from Emerging Markets by 2014 Annual €1.7 BN Client Investment by 2014 640

7. 10 Steps to Transformation

8. Horizon 2020 - Transformation Strategic need to maintain and grow employment and drive Company Transformation ; ESSENTIAL ELEMENTS OF TRANSFORMATION - Company-wide Competitiveness Initiatives - Technology Uplift - Skills Uplift - Research and Development - Process Development - Energy Efficiency

9. Competitiveness / Reputation Construction  Tender prices down to 1999 levels, -29% since peak in 2007  House prices down 26.6% since peak in Feb 07 Rents  Prime office rents falling sharply; Dublin -35%, Galway -40% Limerick -30% Cork -30% Cost of Living  Consumer Price Index fell 4.5% in 2009. Salaries  Benchmark salaries for new employees in Irish companies down between 5 and 22 % in the economic downturn, (Irishjobs.ie)

10.  Unit wage costs will fall in each year to 2011 (Euro Commission forecast)  Unit wage costs take account of productivity and wage levels Source: EU AMECO tables Change in Unit Wage Costs 2009-2011

11. DTZ Global Office Occupancy costs RegionCityRank$ per sq ft per annum Total Occupancy cost per workstation ($) UKLondon (West End) 1131.6021,420 SwitzerlandGeneva593.3016,870 SwitzerlandZurich885.9015,680 UKLondon (City)1671.5012,750 NetherlandsAmsterdam2054.4011,920 IrelandDublin3351.909,770

12. Strengthen Ireland’s Value Proposition Talent, Technology, Track Record, Tax and the ease of doing Business are entry points Sector / Activity / Country Specific Needs Constant Enhancement Example – Biopharmaceuticals; - FDA Track Record - National Institute for Bioprocessing and Research Training (NIBRT) - SFI Initiatives - Strategic Sites - Cluster Impact - Financial Incentives - Regulatory Environment

13. Partner with Team Ireland Irish Technology Hotspot Companies Mergers and Acquisitions Trends Maximise impact of MNCs on indigenous companies SFI initiatives as magnet for FDI National Leverage of Expertise Universities and Institutes of Technology Industry and Service Providers Stakeholders

14. Global Services High-end Manufacturing Research, Development & Innovation Business Model Focus Sectors Life Sciences - Pharma/Biopharma & - Medical Devices Information & Communications Technology Financial Services Content Industry, Consumer & Business Services Diversified Industries and Engineering CleanTech IDA Focus

15. Integrated Communications Campaign

16. TV Ads Live TV Interviews Online Media Print Media Airport Posters Press Interviews Web Optimisation Integrated Communications Campaign

17. The New York Times - When Irish Ads are dialling (for dollars) October 19th 2009

18. CNBC USA - Squawk Box - Barry O'Leary, CEO IDA Ireland - Interview September 3rd 2009 Bloomberg - Barry O'Leary, CEO IDA Ireland - Interview October 21 st 2009

19. CNBC Europe - Barry O'Leary, CEO IDA Ireland - Interview November 2nd 2009

23. Integrated Communications Campaign

25. World Competitiveness Rankings IRELAND’S POSITION IN THE WORLD RANKINGS - 4 th ( 1 st ) for the availability of skilled labour - 7 th (1 st ) for the availability of financial skills - 1 st for real corporate taxes - 7 th (3 rd )for flexibility and adaptability of people - 4 th (3 rd )for being open to new ideas - 6 th (4 th )for labour productivity Source: IMD World Competitiveness Yearbook 2010, (2009)

26. FDI Continues – Recent Dublin Announcements