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46h January 2013 30. maj 2016
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Its in the sign… Denotation Connotation Ethos Pathos Logos 30. maj 2016
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Peirce’s model of signs: The sign is a relation between 3 elements 30. maj 2016 Repræsentamen (tegn for objekt) Objekt Træ
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30. maj 2016
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Lets look at som movies! Lets look at som movies! 30. maj 2016
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Indexial signs (i.e. Smoke) Iconic signs (pictures etc.) Symbolic signs (i.e. ”PIPE”) 30. maj 2016
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Rules for interpretation of how we use and interpret signs. (called code – the grammar of signs) Determined by cultural context 30. maj 2016
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Corporate identity Logo Visual language Annual report plc web site Advertising and customer communications Staff Communications Architecture & interior design Uniforms, livery, signage Product design packaging
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A process where the company/organization makes a dedicated and systematic effort to create symbolic added value. Corporate branding affects the entire company. Therefore it is a management discipline. 30. maj 2016
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Corporate branding (Corporate design) Product branding 30. maj 2016
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http://www.ci-portal.de/index.php?id=42 http://www.ci-portal.de/index.php?id=42 30. maj 2016
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Analyse one of the design manuals and describe the values you see in it! 30. maj 2016
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