1. 1 Tools for Website Effectiveness

2. What is your site producing? Sales PR Expanding client base Brand awareness Feedback

3. Influencing Tools Polls Banners Search rules, tags, and keywords Analytical Tools Behavior tracking SEO Ad campaigns Search queries

4. External Search

5. Internal Search Passive: Analysis queries for any time period See links followed from results Build charts or export data for analysis Active: Prioritize result sources Adjust tags and keywords

6. Polls Poll channels Various answer types Limit by: dates, site, user groups, session, IP address, cookie, time period

7. Banners Banner types Contracts (preset limits) Dates of campaign Time of day settings Return or new visitors Limitations by:  number of views  number of clicks  pages  user type  user location

8. Web Analytics: Data Collection Page popularity Search engine hits Search phrases Entry points Exit points Site paths Country City Banner clicks Orders Referring sites Event logs and much more

9. External Advertising Campaigns Referring site Entry, exit CPC Cost per session Total events ROI Total cost Revenue Daily v. Total

10. SEO (onsite) Manage metadata (page, product, article, etc.) Browser window title settings Set heading styles (H1, H2, etc.) User friendly URLs (real product names) Manage Google Sitemaps

11. SEO

12. 12 Bitrix, Inc. Privately owned, founded in 1998 Base: Alexandria, Virginia Offices: Russia (sales + R&D), Ukraine (sales). 90+ staff 50,000 + installs 5,000+ partners worldwide

13. 13 Customers

14. Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/ http://www.bitrixsoft.com/products/intranet/ Download the newest 90-day trial: http://www.bitrixsoft.com/products/intranet/demo.php Online demo: http://www.bitrixsoft.com/download/intranet/index.php