1. Overview What the current situation is (pre-project): The importance of this project: The goal of this project: The benefits of this project (to each target audience): What the end result should look like:

2. Target Audiences and Communications Approach Target Audiences: Audience One – Communications Approach – Audience Two – Communications Approach – Audience Three – Communications Approach – Etc.

3. Messages to Target Audiences Generic messages Xxx xxx Messages to Audience One: xxx Messages to Audience Two: xxx Messages to Audience Three: xxx

4. Communications Objectives and Strategies ObjectivesStrategiesSuccess Factors Generic Audience One Audience Two

5. Key Risks and Mitigation Tactics Key RisksMitigation TacticsLikelihood (Low, Medium, High)

6. Communications Tactics CommunicationPurposeChannelTarget AudienceDateWho

7. Calendar of Events Item/ Activity/ EventAudienceSenderDate