1. Strategy of development of MICE tourism in Lodz Metropolitan Area 2020+ Authors: Name of the tutor Names of the students Affiliation: Name of the university

2. Plan of the presentation Conditions assessment and strategic diagnosis (max 2 slides) Vision / mission statement and strategic goals (max 1 slide) Strategic actions and responsible institutions / main actors (max 1 slide) Risk assessment (max 1 slide) Schedule of the strategy (max 1 slide) Summary (max 1 slide) Bonus (1 slide extra for free disposal by the team)

3. Conditions assessment and strategic diagnosis Assessment criteria: Are methods of strategic analysis used? (max 4 pts) Are various data sources selected and used? (max 3 pts) Are main groups of stakeholders of MICE tourism development defined? (max 3 pts)

4. Vision / mission statement and strategic goals Assessment criteria: Is vision both ambitious and feasible, both general and detailed, both brief and rich in content? (max 3 pts) Is mission statement attractive for potential stakeholders? (max 4 pts) Are strategic goals coherent with vision and mission? (max 3 pts)

5. Strategic actions and responsible institutions / main actors Assessment criteria: Are strategic actions coherent with strategic goals? (max 5 pts) Are powers, competencies and principles of responsible institutions and main actors properly defined? (max 5 pts)

6. Risk assessment Assessment criteria: Is probability of strategy failure estimated? (max 5 pts) Are alternative scenarios of development of MICE tourism in Lodz Metropolitan Area prepared? (max 5 pts)

7. Schedule of the strategy Assessment criteria: Is the schedule of the strategy coherent with strategic actions? (max 5 pts) Is the schedule of the strategy feasible? (max 5 pts)

8. Summary Assessment criteria: Is the summary representative of the entire strategy? (max 5 pts) Is the summary logically consistent? (max 5 pts)

9. Completeness and overall impression This is only an information message, not the obligatory slide! Assessment criteria: Is the presentation complete? Are all requested parts of the strategy prepared? (max 10 pts) Is the presentation clear and understandable? (max 10 pts) Does the presentation fit within available time? (max 10 pts) Is the presentation outstanding and awesome? (max 10 pts)