3. Business Case Presentation Team 2 to ALSE Board Presenters: Tim Crowther Karl Kenny Maxim Michtchenko Yuriria Lanza Liliana Posada April 24, 2004 Presenters: Tim Crowther Karl Kenny Maxim Michtchenko Yuriria Lanza Liliana Posada April 24, 2004

4. Problem 危 機 Problem 危 機

5. Overview Opportunity Recommendation Marketing Revenue Financials Conclusion Q&A Opportunity Recommendation Marketing Revenue Financials Conclusion Q&A

6. Recommendation Invest $2.3M

7. Recommendation Net cash $1.2M in year 5 > 15% contribution > 20% ROI > 20% ROS Net cash $1.2M in year 5 > 15% contribution > 20% ROI > 20% ROS

8. Marketing Analysis Location Environmental Scan SWOT for ALSE Niche Market Opportunities Target Customers Value Location Environmental Scan SWOT for ALSE Niche Market Opportunities Target Customers Value

9. Revenue

10. Drilling waste samples

11. Revenue – Mexico City & Sao Paulo Major Petrochemical companies Market is in growth stage – enormous potential Oil & Gas Exploration (drilling) on increase Major Petrochemical companies Market is in growth stage – enormous potential Oil & Gas Exploration (drilling) on increase

12. Financial Target Net Earning -15% (1,000,000$) contribution to entire North American operations Performance ROI – 20% ROS – 20% Net Earning -15% (1,000,000$) contribution to entire North American operations Performance ROI – 20% ROS – 20%

13. Assumptions Mobile laboratory Cost – 250,000 Depreciation – 5 years straight line Annual maintenance cost – 25,000 Computer Equipment Cost – 5,000 Depreciation – 3 years straight line Mobile laboratory Cost – 250,000 Depreciation – 5 years straight line Annual maintenance cost – 25,000 Computer Equipment Cost – 5,000 Depreciation – 3 years straight line

14. Your money at work

15. Financial Results

16. Conclusion

17. Q&A ? ?