1. Section 2.1 History of Sports and Entertainment

2.  To discuss the history of sports and entertainment  To discuss the impact of sports and entertainment history on today’s markets.

3.  What are the connections between sports and entertainment? ◦ What do you do when you go to a baseball game or to a movie?  Do you think marketing sports or entertainment is easier, more fun, or more glamorous than marketing auto parts or telephone service and explain why.

4.  Sports and entertainment marketers have always sold participation in sports or entertainment events to consumers.  Consumers – people who use products  Discretionary Income – money left to spend after necessary expenses are paid ◦ Entertainment for Everyone  Kinetoscope – a device used to view a sequence of moving pictures

5. ◦ Vendors – sellers of products ◦ Product – a good or service that any for-profit industry sells to its customers

6.  Divide in groups of 4.  Select a celebrity or sports figure to market.  Think of products to enhance a particular celebrity’s image of their choice. ◦ Why is it a good product for their celebrity?