2. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 2 Dynamic, semantic content delivery Intelligent Recommendation Engine A data model entirely driven by semantics that recommends content to users based on their tastes and adapts to changing behavior over time Massive Scalability and Elasticity Support for hundreds of thousands of concurrent users at peak times, and the ability to easily and quickly scale back down later on to save costs Mobile and Desktop Content Delivery Data stored in the same database is dynamically delivered to both the SNL app and SNL desktop experience Faster Time to Results Full-featured, high performance app that was delivered on-time using a flexible data and query model With MarkLogic Challenges  More intelligence to drive better user experiences  Scalability for millions of users  Cross-channel delivery  Short development timeline

3. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 3 The SNL App

4. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 4 Semantics-driven search app Talent Kristen Wiig Acted in Episode 4 Anne Hathaway and Killers Part of Played Character Maharelle Sister Season 34 Segment The Lawrence Welk Show Aired on Date 10/4/08 Era Acted in Includes Part of

5. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 5 Intelligent recommendation engine

6. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 6 Great Content + Great UX =

7. © COPYRIGHT 2015 MARKLOGIC CORPORATION. ALL RIGHTS RESERVED. SLIDE: 7 And Now NBC is Already On To the Next App…