1. Fall 2008 Spring 2009 Review Transportation Planning Board 10/21/2009, Item #12 Transportation Planning Board 10/21/2009, Item #12 15/31/2016

2. Average Annual Pedestrian, Bicyclist & Motorized Fatalities in the Washington Region, 1998-2008 5/31/20162

3. Pedestrian & Bicyclist Deaths 5/31/20163 Jurisdiction19981999200020012002200320042005200620072008TotalAverage District of Columbia17182015918141917271518918.9 Charles County36325316261383.8 Frederick County26402422410272.7 Montgomery County122017111612151215171616316.3 Prince George’s County 251916302830193620294129329.3 Arlington County22542323111262.6 City of Alexandria03223212120181.8 Fairfax County1013201812716112018414914.9 City of Fairfax0000110100030.3 City of Falls Church0010100000020.2 Loudoun County11113323130191.9 City of Manassas0110000000020.2 City of Manassas Park 0000000000000 Prince William County 132 03322166292.9 Total7392 8385867497821108495895.8 Sources: 2008 NHTSA State Traffic Safety Information; MSHA Maryland Highway Safety Office; DDOT 2008 Safety Facts, Virginia Department of Motor Vehicles CAP (Centralized Accident Processing) System

4. Pedestrian & Bicyclist Injuries 5/31/20164 Jurisdiction199920002001200220032004200520062007TotalAverage District of Columbia 7188519357798449629989537697809868 Charles County 31346035445357344639444 Frederick County 617162727155 524053960 Montgomery County 4824995144775395245325605344661518 Prince George’s County 4444695174865054565104794854351483 Arlington County 1701851801601541671401781511485165 City of Alexandria 10778105908167104818780089 Fairfax County 3763793723683883733744023613393377 City of Fairfax 212022 302216251819622 City of Falls Church 111413 69954849 Loudoun County 42365247524849524542347 City of Manassas 11132215192128201716618 City of Manassas Park 278623253384 Prince William County 766178697572791035566874 Total 255227172940263928102832295329492615250072779 Sources: 2008 NHTSA State Traffic Safety Information; MSHA Maryland Highway Safety Office; DDOT 2008 Safety Facts, Viriginia Department of Motor Vehicles CAP (Centralized Accident Processing) System

5. The “Street Smart” Campaign Concentrated waves of Radio, Transit, and Internet advertising designed to change driver, pedestrian, and cyclist behavior Supported by concurrent law enforcement Funded by Federal Funds with voluntary matching contributions from WMATA, TPB Member Governments, since Fall 2002 Run twice annually since 2007 Fall and Spring waves November 2008 and March-April 2009 FY 2009 budget was $707,000 – Spring 2009 $430,000 Details at http://streetsmart.mwcog.orghttp://streetsmart.mwcog.org 55/31/2016

6. Why have a Media Campaign? Three E’s of Safety: Engineering, Education, and Enforcement “Street Smart” Educates through mass media – Drive-time radio reaches drivers while they drive – Transit ad for pedestrians while they walk – Highly publicized law enforcement – Simple messages – A single campaign for a single media market Street Smart supports and complements other efforts – School-Based Education Safe Routes to School – Driver Education/Licensing – Design/Build Safe Streets and Communities 5/31/20166

7. FALL 2008 CAMPAIGN THEME 75/31/2016

8. SPRING 2009 CAMPAIGN 85/31/2016

9. Hand-Outs 95/31/2016

10. All Materials in English and Spanish 105/31/2016

11. CAMPAIGN HIGHLIGHTS Fall 2008 Campaign : 570 radio spots 16 transit shelters 500 interior bus cards 150 bus kings Internet – in-banner videos thru advertising.com and on wtopnews.com 525 posters / 82,000 handouts Spring 2009 Campaign: 1,010 radio spots 57 transit shelters 1,024 interior bus cards 200 bus backs Internet advertising on wtopnews.com 4,400 posters / 105,000 handouts Spring 2009 Campaign: 1,010 radio spots 57 transit shelters 1,024 interior bus cards 200 bus backs Internet advertising on wtopnews.com 4,400 posters / 105,000 handouts 115/31/2016

12. ADDED & EARNED MEDIA Total Added and Earned Media: $284,316 Earned Media Value (combined total): $100,649 Campaign launch events earned more than 4.4 million media impressions with 48 broadcast hits at least 14 print/online articles Added Value (combined total): $183,667 $63,387 in free radio spots $109,930 in free outdoor including transit shelters, interior bus cards, bus kings and bus backs $10,350 in free internet advertising See the Annual Report for more details 125/31/2016

13. Kick-Off Press Event March 25 Reeves Center, District of Columbia Patrick Burke, Assistant Chief of Police, DC MPD Penny Gross, COG Chair William Euille, Mayor, City of Alexandria Gabe Klein, Director, DDOT J. Walter Tejada, Arlington County Board Tom Didone, Captain, Montgomery County Police Department Peter Moe, Maryland Highway Safety Office Eric Gilliland, Executive Director, Washington Area Bicyclist Association Speakers: Street Smart Spring 2009 Kick-Off -- dsc01290.jpg FirstFirst | Previous Picture | Next Picture | Last | ThumbnailsPrevious PictureNext PictureLastThumbnails

14. ENFORCEMENT 38,961 citations and 4,803 warnings were issued to motorists, pedestrians and cyclists in Alexandria, Fairfax County, Montgomery County and the District of Columbia during the Spring 2009 campaign. * * Actual numbers may be higher. This statistic was based on the actual number of Enforcement Reports received at the conclusion of the campaign. 145/31/2016

15. SPRING 2009 MESSAGE AWARENESS 4 13 31 47 27 60 35 31 40 23 33 5/31/201615 From pre and post-campaign telephone surveys of 300 area motorists

16. FY 2010 Activities & Funding Fall Wave - November – Media, Enforcement, Public Relations – Will use existing materials – Press Event November 10th Spring Wave – March-April 2010 – New Materials to be developed Budget will be about $650,000 – Local funding support decreased, Federal/State funds increased – Funding commitments sufficient for Fall & Spring campaign waves – In accordance with TPB Resolution R20-2005, letters requesting funds at a level of five cents per capita were sent to TPB members in February 2009, and will be sent again in early 2010 165/31/2016

17. SourceOct-02Apr-04Jun-05Mar-06Mar-07 Fall 2007 & Spring 2008 Fall 2008 & Spring 2009 Fall 2009 & Spring 2010 (to date) DDOT*$100,000 $200,000 DC MPD* $80,000 $30,000 Maryland SHA*$115,000$100,000$58,000$50,000$100,100$130,300$130,000$143,000 Virginia DMV*$100,000 $75,000$100,000$75,000$100,000 WMATA $150,000 Local Government Contributions$100,000$90,000$80,000$91,300$113,700$158,500$120,600$54,800 Private Sponsorship $10,000 Grand Total$415,000$390,000$393,000$341,300$428,800$738,800$700,600$647,800 * Federal pass- through Street Smart Funding, 2002-2009 175/31/2016

18. Local Government Contributions SourceOct-02Apr-04Jun-05Mar-06Mar-07FY 2008FY 2009FY 2010 (to date) City of Alexandria$5,000 $6,800 $7,000 Arlington County $10,000 $10,100 $10,300 City of Bowie Charles County, urbanized area City of College Park $600 City of Fairfax $1,100 City of Frederick City of Falls Church $500 Fairfax County$50,000 $52,800 $54,800$5,000 Frederick County City of Gaithersburg $3,100 City of Greenbelt $500 Loudoun County City of Manassas City of Manassas Park $700 Montgomery County$45,000$10,000 $40,600$45,000 $42,000 Prince George's County $15,000$5,000 $37,100 Prince William County City of Rockville $2,900 City of Takoma Park $900 $800 Total Local$100,000$90,000$80,000$91,300$113,700$158,500$120,600$54,800 185/31/2016

19. How can TPB Member Jurisdictions Help? Financial Support – Matches federal money – State funding agencies see it as a sign of local commitment – We are still accepting voluntary contributions Technical Support & Advice – Financial contributors serve on the Advisory Group – Shape the messages – Provide information Concurrent Law Enforcement Host press event Distribute/post materials Carry out their own 3 “E” Safety Programs 5/31/201619

20. Summary The Campaign leverages earned media valued at nearly half the program budget The target audience is hearing and remembering the campaign messages The Campaign supports other safety efforts Sustained effort is needed 5/31/201620

21. 215/31/2016