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Published byArlene Fitzgerald Modified over 9 years ago
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Tyler Heidecker Rodney Hofstad SergeyVasyaev Mina Sumaadii
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Overview History Competitors Industry SWOT Analysis Recommendations
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History founded1865 by Knut Fredrik Idestam Finland DX200 GSM
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Worldwide cell phone market
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Statistics BrandUnits Sold (in million) Market Share 2006Market share 2005 Nokia34834.97%32.70% Motorola217.421.85%18.00% Samsung11811.86%12.70% Sony Ericsson74.57.49%6.30% LG66.46.67%6.80% Others170.8(estimate)17.16%23.50% Total995.1100%
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Nokia “Connecting People” Company TypePublic (NYSE: NOK; Helsinki: NOK1V)NOK FoundedNokia, Finland, 1865 Fiscal Year-EndDecember 2006 Sales (mil.)$54,292.1 1-Year Sales Growth34.1% 2006 Net Income (mil.)$5,644.3 1-Year Net Income Growth33.0% 2005 Employees58,874 1-Year Employee Growth6.1% Income Growth7.0%
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Motorola Hello Moto “Intelligence Everywhere” Company TypePublic (NYSE: MOT)MOT Founded1928 Fiscal Year-EndDecember 2006 Sales (mil.)$42,879.0 1-Year Sales Growth16.4% 2006 Net Income (mil.)$3,661.0 1-Year Net Income Growth(20.0%) 2005 Employees69,000 1-Year Employee Growth1.5% Income growth198.7%
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Business segments connected home solutions; government and enterprise mobility solutions; mobile devices; networks
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Samsung Group “Imagine the Possibilities” Company TypePublic (Exchange: Korea) FoundedSeoul, South Korea, 1938 Fiscal Year-EndDecember 2005 Sales (mil.)$9,463.8 1-Year Sales Growth2.2% 2005 Net Income (mil.)$80.2 1-Year Net Income Growth8.9% Income growth26.8%
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Ericsson “Taking you forward” Company TypePublic (NASDAQ (GS): ERIC [ADR]; Stockholm: ERIC)ERIC FoundedStockholm, Sweden, 1876 Fiscal Year-EndDecember 2005 Sales (mil.)$19,083.9 1-Year Sales Growth(4.5%) 2005 Net Income (mil.)$3,079.0 1-Year Net Income Growth41.4% 2005 Employees56,055 1-Year Employee Growth10.9%
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Industry Wireless Telecommunications Industry 4G Mobile Devices −Features of the new generation phones −iPhone
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website http://www.nokia.com/
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SWOT Analysis Strengths –33% market share –Are split into 4 divisions –Strong product development Weaknesses − Camera phones − Adapting to new ideas
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SWOT Analysis cont’d… Opportunities –Expanding –Asia Pacific Region Threats −i-Phone −Small Asian companies
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Recommendations Short Term – Compete against the i-Phone – Expanding their product in foreign countries
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Recommendations cont’d… Long-Term –Stay at the top –Focus on strengthening all four divisions of company
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Conclusion
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