1. National Marketing Trends: What 44,000 Students Can Tell US

2. Age

3. Reason

4. How Do Students Want To Be Reached?

5. Snail Mail: (Not Dead Yet…As Long As it’s Personalized)

6. Email: Some Age Bias… But Generally Accepted

7. Land Line Phone: Never Call Me At The Office… Maybe At Home.

8. Cell Phone: Gen Y… Call Me If It’s Important

9. Text Messaging: Gen Y… Text Me If It’s Important Or Timely

10. Instant Messaging: Not Quite At Tipping Point For Younger Audiences

11. Where Do They Gather?

12. Coffee Houses: The New Malt Shop

13. The Mall: Still The Favored Site For Youth

14. Outreach Options

15. Class Schedules: It’s Official… We Prefer Digital

16. Financial Aid Information: Print It So I Can Give It To My Parents

17. Catalogs: It’s Official - Stop Printing Them

18. How Do Students Want You To Inform Them? Email Is A Winner For Every Age --- Print Is On The Way Out

19. How Should The Alumni Organization Communicate? Let Them Keep Their College Email Addresses

20. The Web

21. Most Students Have Broadband At Home (Speed Is Not An Issue)

22. Using Email To Recruit Students Colleges Are Less Effective In Push-Type Email Recruitment

23. Visiting College Websites Your Website Is A Destination For Searching Students

24. Judge Quality of School Based On Quality Of Site? Nearly 60% Say Yes

25. Takeaway Findings It’s time to focus on digital Schedules are at the tipping point 50/50 print versus web Television and radio are volatile