1. High Impact Calendar Use

2. Code for Clients to Understand  High Impact – anything in CLTHH only with more than 170 Definite Group Rooms on those dates  VC – Visit Charlotte Booking – anything with over 600 rooms on peak  Highlighted – High Transient Demand Travel Days

3. Reason for Use  Prepare your clients for the demand in the city when:  Considering dates to book Groups  Looking at short term Transient reservations

4. Reason for Use Cont.  Revenue Strategy with Clients  By showing demand over dates, it allows you to prepare them that their rate may not be available – discuss if they had %BAR pricing they would have greater availability  By showing demand over dates, you prepare them to pay BAR or Consortia over those dates  By showing demand over dates, you prepare them to become flexible on group patterns or prepare for higher group rates

5. Clients That Receive Calendar

6. In other words…  Any client Local or National that books your hotel frequently  Consortia and TMC as well  Any and all clients that you want to achieve rate increases or move to %BAR